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Product Marketing Manager

Luxembourg - Product

We are looking for a Product Marketing Manager to further strengthen our Product team and contribute to the success of our Talkwalker products in the market.

As a Product Marketing Manager, you will be responsible for the product positioning and messaging that differentiates Talkwalker in the market. You should be able to communicate Talkwalker offerings to a wide range of audiences including existing customers & clients, prospects, account managers and salespeople.
You will be key in providing the Talkwalker salesforce with the right elements to help them sell the products.  In your role as a Product Marketing Manager you will be the expert in understanding customer language, how they buy and their buying criteria and will transfer that knowledge to the sales channel.

As a member of the Product team, you will:

  • Develop product positioning and messaging that articulates and differentiates the Talkwalker products in the market
  • Articulate Talkwalker value proposition and value drivers, centered on the business problems we solve for our customers
  • Market research and competitive intelligence – be the expert in understanding buying behaviors, how customers buy and their buying criteria; be the expert on competitive knowledge and why Talkwalker products are better than competitors’
  • Product launch – plan the launch of new products in close collaboration with the marketing team, and manage the cross-functional implementation of the plan
  • Communicate the value proposition of the products to the sales/account management teams and develop the sales materials that support the selling process of the Talkwalker products
  • Develop product collateral for all audiences including demos, sales presentations & training, FAQs, one sheets, and other product collateral as needed

  • We are looking for you:

  • 4+ years of product/strategic marketing experience within the technology industry
  • Bachelor’s in business or marketing
  • Experience with social media marketing/management, either through an agency or a brand
  • You have a native level of English
  • About us:
    Talkwalker is a fast-growing international social analytics company providing brands and its agencies with a powerful social listening solutions to protect their brands globally, measure ROI of social efforts and optimize their communication strategies.
    We actively encourage innovation, team-work and initiative-taking, where you will be able to shape your work and contribute to the overall success of your team and of the company in an open, energetic and supportive environment.
    Our customers include HP, Microsoft, BASF, Air Liquide, Merck and agencies such as Publicis, and Peppercomm. In total, we partner with more than 700 brands and agencies globally. (http://www.talkwalker.com).