Data-driven, digitally fluent, our Marketing team is Talkwalker's brand awareness and lead generation machine. With team members across the world, we're the global voice of Talkwalker, keeping us ahead of the competition no matter where we are. Connecting consumers with our products and business-critical insights from social data. Fast-paced, innovative, creative - it's what makes us the best marketing team in the industry.
Talkwalker is a leading social listening & analytics company with over 2,000 clients globally. Through our AI-powered analytics platform, we gather data from the conversations that happen around brands - online, in the media, and within companies themselves - to uncover, understand, and action consumer insights. We are extremely international, with headquarters in Luxembourg and offices in New York City, San Francisco, Frankfurt, Paris, Singapore, and Tokyo.
Data-driven, digitally fluent, our Marketing team is a Talkwalker's brand awareness and demand generation machine. With team members across the world, we're the global voice of Talkwalker, keeping us ahead of the competition no matter where we are. Connecting consumers with our products and business-critical insights from social data. Fast-paced, innovative, creative - it's what makes us the best marketing team in the industry.
We are looking for an experienced VP Marketing, JAPAC to reinforce our brand footprint in the region, drive local demand generation, and coordinate our inbound & outbound marketing performance to drive leads and revenue. This position reports directly to the CMO.
Define marketing strategy, plan, and budget for the JAPAC region to drive Talkwalker’s brand awareness and revenue growthManage a team of 10 cross-functional members (local field marketing & BDR) to run local integrated marketing campaigns (SEO, SEM, webinars, email marketing, events, influencer marketing, content, etc.) based on global strategic directionsConstantly optimize the regional marketing strategies for scale to maximize the ROI from the local marketing spentDevelop strong visibility for Talkwalker within the influencer community in the regionBe a Talkwalker’s spokesperson at the fairs, and develop a high level of visibility within the marketing communityResponsible for the JAPAC editorial direction and marketing calendarCoordinate local outbound marketing efforts including BDR & ABM according to the global strategyWork closely with the Customer Marketing functions to deliver customer success stories in the regionEnsure alignment and collaborate with cross-department stakeholders (marketing organization, sales, customer success, etc.)Build relationships with sales and customer success teams’ leadership. Be a trusted advisor to sales leaders to work effectively towards a common regional revenue targetCoach, develop, motivate the JAPAC marketing teamBe a key member of the marketing leadership team, and active contributor to the global marketing strategy of Talkwalker.
10+ years of experience in digital marketing, in a team manager’s position within SaaSExperience of developing, implementing and delivering effective digital marketing marketing strategies and multichannel campaigns to grow market demandExperience developing and managing budgets, and hiring, training, developing, supervising and appraising personnelAbility to enable data-driven decisions and show a deep interest and comfort working with ROI and metric-driven modelsExcellent verbal and written communication skills with experience of producing press releases, copywriting and delivering presentationsExperience with Marketing automation tools, web analytics tools, CRM and webinar solutions. Knowledge of Salesforce / Tableau is a plusAbility to think outside of the box and find creative and unorthodox program solutions that give the brand its edgeAble to prioritize and complete multiple projects in a timely manner, be self-motivated and proactive, and display composure and calmness under stress and uncertainty while inspiring the same in othersYou are fluent in English, second language is a plus