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Marketing Manager (US)

New York - Marketing

Data-driven, digitally fluent, our Marketing team is Talkwalker's brand awareness and lead generation machine. With team members across the world, we're the global voice of Talkwalker, keeping us ahead of the competition no matter where we are. Connecting consumers with our products and business-critical insights from social data. Fast-paced, innovative, creative - it's what makes us the best marketing team in the industry.

Talkwalker is a leading social listening & analytics company with over 2,000 clients globally. Through our AI-powered analytics platform, we gather data from the conversations that happen around brands - online, in the media, and within companies themselves - to uncover, understand, and action consumer insights. We are extremely international, with headquarters in Luxembourg and offices in New York City, San Francisco, Frankfurt, Paris, Singapore, and Tokyo.

We are currently looking for a Brand Marketing Manager– US Market to join our marketing team. This person will be based in our Talkwalker office in New York.

This is a fantastic opportunity to join one of the fastest-growing and most innovative IT companies that have successfully moved from start-up to high growth with many opportunities for expanding influence and thought leadership within the social media and CX industries.

This is a unique position where brand marketing management, PR/Communications, relationship building and event planning will contribute to take Talkwalker brand awareness and relations with enterprise level companies, industry influencers and key global brand personas to the next level.

Key Responsibilities:

  • Support drive forward the Talkwalker US marketing strategy and business objectives.
  • Drive US Brand Marketing Communication and PR efforts in close collaboration with the PR global team.
  • Lead the US Market brand alliances strategy, planning and execution with key enterprise personas and industry experts from various verticals. 
  • Research, identify and build relationships with key relevant influencers and thought leaders in the industry.
  • Develop and execute influencer marketing strategy and campaigns.
  • Lead the planning and execution of global marketing campaigns.
  • Write, publish and promote relevant content on owned and earned media channels.
  • Based on the marketing strategy and plan, identify, liaise and negotiate paid partnerships with key vendors and media outlets.
  • Plan, organize and execute Talkwalker US corporate events, VIP events and webinars.
  • Constantly analyze, measure and report on the performance of US marketing activities based on a set of pre-defined KPIs.
  • Work closely and ensure alignment and collaboration with sales and customer marketing functions to deliver best in class campaigns, events and client success stories.
  •  

    Qualifications:

  • You have 5-7 years of experience in brand marketing related positions (SaaS or Social Media Company preferred).
  • You have proven experience on B2B brand marketing management and partnerships.
  • You are an open minded strategist that gets excited about trying new things and don’t shy away from knocking on doors.
  • You have a strong knowledge of Marketing Communications and PR.
  • You have an understanding of US market trends and the ability to respond accordingly.
  • You have impeccable verbal and writing communication skills, love talking to people in and out of the organization and enjoy fostering new business relationships.
  • You are data savvy, you track results and follow the data.
  • You have proven event planning and execution experience.
  • You have great time management skills and the ability to multitask.
  • You have experience with Marketing automation tools, web analytics tools, CRM and webinar solutions. Knowledge of Salesforce / Tableau is a plus.
  • You are a native English speaker. Other language excellence is highly appreciated.
  • What We Offer:

  • Competitive base salary + bonus
  • 100% Medical, Dental and Vision Plan coverage for employees
  • Paid Vacation and Sick Days
  • Summer Friday Program
  • FSA, HSA, Pre-tax commuter benefits
  • Wellness reimbursement for gym memberships
  • Phone Stipend
  • 401(k) Plan
  • Paid Family Leave
  • About us:
    Talkwalker named a Leader in Forrester New Wave™: AI-Enabled Consumer Intelligence Platforms, Q3 2021. Receiving the highest possible scores in the criteria of data onboarding, search and insights, analytics and reporting, data regulation, and product vision. This recognition validates everything that we are striving for – happy customers, a powerful and easy-to-use product, groundbreaking AI technology (from visual recognition to Conversation Clusters), and an abundance of clean and accurate social data.

    Our colleagues are coming from 50+ different countries around the world and we have a total headcount of over 350 employees. Being a rapidly-growing organization, our goal is to be 500+ employees by the end of 2021. For more information, please visiour website or Instagram.