Are you passionate about social media and new technologies? Do you think social media will change the way businesses will advertise, communicate, engage, develop products, service clients? Do you want to join one of the fastest-growing and most innovative IT companies in Luxembourg?
We seek an experienced Product Marketing Manager to join our Marketing Team to guide Talkwalker’s product marketing efforts.
This position reports to the VP Marketing with responsibilities including market and competitive analysis and segmentation, product positioning and messaging, product launch campaigns, marketing enablement. The Product Marketing Manager will also help shape demand generation campaigns and messaging and coordinate cross-functionally with Product Management and other marketing functions.
This is a fantastic opportunity to join a rapidly-growing company that has successfully moved from start-up to high growth level across the US, Europe and APAC, with many opportunities for learning and development.
We actively encourage innovation, team work and initiative-taking, where you will be able to shape your work and contribute to the overall success of your team and of the company in an open, energetic and supportive environment.
As a Product Marketing Manager, you will:
Develop and execute comprehensive go-to-market plans for our SaaS products: Talkwalker Analytics, Influencer One, Quick Search. By working closely with product and marketing teams you’ll define core positioning, messaging, and product marketing strategiesDrive demand and revenue growth through creative multi-channel product marketing campaigns for different stages of the buyer journey Develop marketing launch plans and execute launches for new product offeringsCreate marketing content about Talkwalker products that can be used on websites, webinars, tradeshows, advertising, and moreWork closely with other marketing functions to build product marketing materials and campaignsWork closely with the Demand Generation team to track and analyze the effectiveness of different messages using multivariate testingTalk with current and prospective customers to understand current pain points, reasons for considering change, and the materials needed to make a change in their organizationPerform ongoing market research and articulate competitive differentiators to internal teamsMonitor competitive landscapes, market trends/threats, and win/loss details to keep Talkwalker’s products in a leadership positionDevelop messaging framework that will be used by every Talkwalker employee to describe the company and serviceConduct customer interviews to capture content for case studies and video testimonialsWork with Product Management to establish a continuous feedback loop (encompassing market trends, customer needs, and competitive factors) to influence the product roadmap, feature gaps and customer requests
We are looking for you:
Ability to turn a rich and fast-evolving combination of product features and customer stories into compelling, differentiated, and powerful product messagesEntrepreneurial spirit with a successful track record of researching target markets, defining messaging, developing content, and executing product launch plans3+ years of experience in the software industry either as a product manager or product marketerBoth creative and organized, with excellent copywriting and presentation skillsGood understanding of customer buying processes and how marketing influences different stages in the processThe ability to work in a fast-paced environment with sharp deadlinesQuantitative and qualitative analysis skills that support business decisionsKnowledge of the main marketing channelsFluent English