Are you passionate about social media and new technologies? Do you think social media will change the way businesses will advertise, communicate, engage, develop products and service clients? Do you want to join the Luxembourg office of one of the fastest-growing and most innovative European IT companies?
We are currently looking for a Digital Marketing Officer based in Luxembourg to strengthen our global marketing team.
This is a fantastic opportunity to join a rapidly-growing company that has successfully moved from start-up to high growth on a European level and beyond, with many opportunities for learning and development.
We actively encourage innovation, team work and initiative-taking. You will be able to shape your work and contribute to the overall success of your team and of the company in an open, energetic and supportive environment.
As a Digital Marketing Officer, you will:
Plan, implement and execute the marketing lead acquisition and conversion strategy for our Free Tools: Free Search and Talkwalker AlertsDirectly work with our Demand Generation Lead on building strong brand awareness for Talkwalker Free ToolsWrite, publish and outreach content about Free Tools on our own channels (social, web, blog) to increase reach & engagementOptimize landing pages (A/B test) and develop a link building strategy for higher organic rankings and better SEO performanceBuild blogger partnerships and handle outreach campaigns to raise brand awareness about Free Tools and drive qualified leadsConstantly optimize email campaigns for Free Tools lead nurturing and conversionSuggest product features and design improvements to the Product team for better user experienceRegularly analyse, measure and report on the performance of Free Tools marketing activitiesBe innovative and think of creative ideas to drive more leads from Free ToolsBe a key contributor to the overall marketing department of Talkwalker
We are looking for you:
You have gained an experience of 1-3 years in marketing/communication within a Social Media savvy company or a digital agency You have a strong understanding of SEO, performance marketing, conversion, and online customer acquisitionYou have experience with website analysis using a variety of analytics tools including Google Analytics You have proven experience with A/B and multivariate experimentsYou have a strong knowledge of Social Media Communication and Content Marketing You have strong writing abilities in English and French/German. Other language excellence is highly appreciatedYou work independently, are well-organized, structured, get things done and collaborate openly and proactively with team members