Digital Marketing Manager (based in Paris or London)

Europe - Marketing

Data-driven, digitally fluent, our Marketing team is Talkwalker's brand awareness and lead generation machine. With team members across the world, we're the global voice of Talkwalker, keeping us ahead of the competition no matter where we are. Connecting consumers with our products and business-critical insights from social data. Fast-paced, innovative, creative - it's what makes us the best marketing team in the industry.

Talkwalker is a leading social listening & analytics company with over 2,000 clients globally. Through our AI-powered analytics platform, we gather data from the conversations that happen around brands - online, in the media, and within companies themselves - to uncover, understand, and action consumer insights. We are extremely international, with headquarters in Luxembourg and offices in New York City, San Francisco, Frankfurt, Paris, Singapore, and Tokyo.

We are seeking a Digital Marketing Manager to help Talkwalker further scale its success with enterprise clients. This role is pivotal in the Enterprise Marketing Team, part of the global Talkwalker marketing department, to increase our capacity to innovate and deliver.
 
In this role, you will contribute to the definition of our enterprise strategy, implement it in collaboration with cross functional/geographical teams, and be a driver of innovation when it comes to driving our B2B Enterprise funnel.
 
The ideal person for this role will have deep experience in enterprise demand generation across various channels including digital, ABM, content marketing and field marketing. You will need to be curious, thrive for excellence and innovation.

Key responsibilities:

  • Implement the global acquisition strategy that integrates inbound and outbound marketing to drive enterprise level demand from the top to the bottom of the funnel;
  • Optimize the conversion strategy, channels and technics of inbound enterprise level prospects that we are currently getting into the funnel;
  • Expand our revenue share within existing enterprise accounts thanks to targeted nurturing and
  • enterprise marketing programs;
  • Contribute to global planning, marketing results, and marketing mix optimization for enterprise accounts, constantly find innovative ways to drive growth;
  • Execute and constantly optimize the outbound marketing strategy including ABM programmes (one to few and one to one);
  • Define and amplify a strong Talkwalker's positioning towards enterprise level prospects through different communication means and channels. Collaborate with other marketing teams to make sure this positioning is clear and consistent;
  • Build relationships with sales leadership, enterprise sales teams, and across the organization to be a trusted advisor to enterprise sales leaders.
  • Qualifications:

  • 3+ years of B2B Enterprise Marketing experience, ideally in SaaS;
  • You are fluent in English, with excellent writing skills (this will be thoroughly checked during the interview process) - other language is a bonus
  • Be able to manage multiple projects in parallel, different topics, different geographies, different stakeholders and still be able to deliver on target
  • Be creative and willing to launch new projects and acquisition pilots
  • Be both hands on to implement the team ideas (including yours) and think strategically
  • Experience in an early-stage scale up where you have had the opportunity to demonstrate success in a variety of marketing functions;
  • Understanding of enterprise tone and voice in marketing materials;
  • Experience with Marketing automation tools, web analytics tools, CRM and webinar solutions.
  • Knowledge of Salesforce is a plus; understanding of HTML, API and growth hacking tactics would be a strong plus
  • You love data and use your strong analytical abilities to drive high visibility business decisions;
  • Strong executive presence and the ability to influence across multiple groups and levels within our organization;
  • Energized by a fast-paced environment where project priorities and key messages change frequently.
  • About us:
     
    Talkwalker was named a Leader among the top 10 social listening platforms in The Forrester Wave™: Social Listening Platforms, Q4 2020. This recognition validates everything that we are striving for – happy customers, a powerful and easy-to-use product, groundbreaking AI technology (from visual recognition to Conversation Clusters), and an abundance of clean and accurate social data.

    Our colleagues come from 50+ different countries around the world, with a total headcount of over 400 employees. Being a rapidly-growing organization, our goal is to be 500+ employees by the end of 2021. 

    For more information, please visit our website, or our social media accounts.