SEO/SEM Marketing Officer

Luxembourg - Marketing

Data-driven, digitally fluent, our Marketing team is Talkwalker's brand awareness and lead generation machine. With team members across the world, we're the global voice of Talkwalker, keeping us ahead of the competition no matter where we are. Connecting consumers with our products and business-critical insights from social data. Fast-paced, innovative, creative - it's what makes us the best marketing team in the industry.

Talkwalker is an online and social data analytics software company specialized in listening, analytics and reporting that empowers over 2,000 brands analyzing online conversations on social networks in 187 languages. The company is extremely international with headquarters based in the city center of Luxembourg and has additional offices in New York City, San Francisco, Frankfurt, Singapore, Tokyo and Paris.

We are looking for an experienced and knowledgeable SEO/SEM Marketing Officer to reinforce the Demand Generation practice of our Marketing team. You will be a key contributor to planning, implementation and optimization of our SEO & PPC strategies. Working together with our in-house SEO and SEM experts, you’ll be fundamental in helping us further scale our organic and paid performance globally, and play an important role in driving our business' growth and success.

Key responsibilities:

  • Play a pivotal role in the company’s digital marketing strategies
  • Contribute to the planning, development and execution of SEO & SEM strategies
  • Increase search engine rankings and website traffic through keyword research, optimization, link management, link building and other SEO tactics
  • Manage and optimize SEA & SMA campaigns across multiple countries/languages, search engines and social channels including campaign planning, budget management, performance review, keyword development, account setup, ad creation to drive leads that convert to clients/revenue for the company
  • Continually monitor, analyze and report on SEO & SEM results in order to maximize ROI & decrease CPL
  • Use data-driven marketing to identify trends/patterns and key opportunities for innovation, proactively make optimization recommendations across the buyer’s journey and various channels (paid, SEO, web etc.)
  • Plan and implement overall website conversion rate optimization and develop and optimize landing page strategy (A/B tests)
  • Constantly suggest improvements for process and productivity optimization
  • Support integrated marketing campaigns with innovative approaches to lead acquisition and brand awareness
  • Stay abreast of latest SEO/SEM and analytics trends and best practices
  • Qualifications:

  • 3-5 years of experience in a SEO/SEM role
  • Strong and proven track record in campaign management and website optimization
  • Proven success in SEO and SEM strategies development & execution
  • Experience with A/B testing and other testing metrics
  • Ability to analyze data and provide evidence-based recommendations
  • Highly proactive, idea generator, strong project management skills
  • Technical requirements: Google Analytics, Google AdWords, Google Webmaster Tools, SEM Rush, MOZ, HTML, CSS, PHP, JavaScript
  • What we offer:
    ·         Work visa
    ·         Optional health insurance
    ·         Lunch vouchers
    ·         Ski trip, summer barbecue, Christmas party
    ·         Monthly company lunches & afterwork
    ·         Monthly sport & social activities

    About us:
    We have been recognized by the Forrester Wave Social Listening Report as a Strong Performer. For us, it validates everything that we are striving for – happy customers, super-powerful product, groundbreaking AI technology, and an abundance of clean and accurate social data.

    Our colleagues are coming from 50+ different countries around the world and we have a total headcount of over 350 employees. Being a rapidly-growing organisation, our goal is to be 500+ employees by the end of 2021. 

    For more information, please visit our website or Instagram.