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VP Marketing, JAPAC

Singapore - Marketing

Data-driven, digitally fluent, our Marketing team is Talkwalker's brand awareness and lead generation machine. With team members across the world, we're the global voice of Talkwalker, keeping us ahead of the competition no matter where we are. Connecting consumers with our products and business-critical insights from social data. Fast-paced, innovative, creative - it's what makes us the best marketing team in the industry.

Talkwalker is a leading social listening & analytics company with over 2,000 clients globally. Through our AI-powered analytics platform, we gather data from the conversations that happen around brands - online, in the media, and within companies themselves - to uncover, understand, and action consumer insights. We are extremely international, with headquarters in Luxembourg and offices in New York City, San Francisco, Frankfurt, Paris, Singapore, and Tokyo.

Data-driven, digitally fluent, our Marketing team is a Talkwalker's brand awareness and demand generation machine. With team members across the world, we're the global voice of Talkwalker, keeping us ahead of the competition no matter where we are. Connecting consumers with our products and business-critical insights from social data. Fast-paced, innovative, creative - it's what makes us the best marketing team in the industry.

We are looking for an experienced VP Marketing, JAPAC to reinforce our brand footprint in the region, drive local demand generation, and coordinate our inbound & outbound marketing performance to drive leads and revenue. This position reports directly to the CMO.

Key responsibilities:

  • Define marketing strategy, plan, and budget for the JAPAC region to drive Talkwalker’s brand awareness and revenue growth
  • Manage a team of 10 cross-functional members (local field marketing & BDR) to run local integrated marketing campaigns (SEO, SEM, webinars, email marketing, events, influencer marketing, content, etc.) based on global strategic directions
  • Constantly optimize the regional marketing strategies for scale to maximize the ROI from the local marketing spent
  • Develop strong visibility for Talkwalker within the influencer community in the region
  • Be a Talkwalker’s spokesperson at the fairs, and develop a high level of visibility within the marketing community
  • Responsible for the JAPAC editorial direction and marketing calendar
  • Coordinate local outbound marketing efforts including BDR & ABM according to the global strategy
  • Work closely with the Customer Marketing functions to deliver customer success stories in the region
  • Ensure alignment and collaborate with cross-department stakeholders (marketing organization, sales, customer success, etc.)
  • Build relationships with sales and customer success teams’ leadership. Be a trusted advisor to sales leaders to work effectively towards a common regional revenue target
  • Coach, develop, motivate the JAPAC marketing team
  • Be a key member of the marketing leadership team, and active contributor to the global marketing strategy of Talkwalker.
  • Qualifications:

  • 10+ years of experience in digital marketing, in a team manager’s position within SaaS
  • Experience of developing, implementing and delivering effective digital marketing marketing strategies and multichannel campaigns to grow market demand
  • Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel
  • Ability to enable data-driven decisions and show a deep interest and comfort working with ROI and metric-driven models
  • Excellent verbal and written communication skills with experience of producing press releases, copywriting and delivering presentations
  • Experience with Marketing automation tools, web analytics tools, CRM and webinar solutions. Knowledge of Salesforce / Tableau is a plus
  • Ability to think outside of the box and find creative and unorthodox program solutions that give the brand its edge
  • Able to prioritize and complete multiple projects in a timely manner, be self-motivated and proactive, and display composure and calmness under stress and uncertainty while inspiring the same in others
  • You are fluent in English, second language is a plus
  • What we offer:

  • 20 days of vacation
  • International health insurance
  • Competitive base salary
  • Internal growth and development programs
  • Company events such as social activities
  • 1 volunteering day per year
  • About us:
    Talkwalker named a Leader in Forrester New Wave™: AI-Enabled Consumer Intelligence Platforms, Q3 2021. Receiving the highest possible scores in the criteria of data onboarding, search and insights, analytics and reporting, data regulation, and product vision. This recognition validates everything that we are striving for – happy customers, a powerful and easy-to-use product, groundbreaking AI technology (from visual recognition to Conversation Clusters), and an abundance of clean and accurate social data.

    Our colleagues are coming from 50+ different countries around the world and we have a total headcount of over 350 employees. Being a rapidly-growing organization, our goal is to be 500+ employees by the end of 2021. For more information, please visit our website or Instagram.