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Marketing Manager - DACH Market

Frankfurt - Marketing

Data-driven, digitally fluent, our Marketing team is Talkwalker's brand awareness and lead generation machine. With team members across the world, we're the global voice of Talkwalker, keeping us ahead of the competition no matter where we are. Connecting consumers with our products and business-critical insights from social data. Fast-paced, innovative, creative - it's what makes us the best marketing team in the industry.

Talkwalker is a leading consumer intelligence company with over 2,500 clients globally. Through our AI-powered analytics platform, we gather data from the conversations that happen around brands - online, in the media, and within companies themselves - to uncover, understand, and actionable consumer insights. We are extremely international, with headquarters in Luxembourg and offices in New York City, San Francisco, Frankfurt, Paris, Singapore, Tokyo, Milan and London.

Are you passionate about social media and new technologies? Do you think social media will change the way businesses will advertise, communicate, engage, develop products, and serve clients? Do you want to join one of the fastest-growing and most innovative IT companies in Germany?

We are currently looking for a Marketing Manager – DACH Market to join our marketing team.

Given that this role will be taking ownership of the German-speaking markets, German language skills are required.

This role can be located anywhere in Germany, we are also open to Luxembourg-based candidates.

Key responsibilities:

  • Support the integrated DACH communication strategy and assist in its planning, development and execution;
  • Directly working on building strong brand awareness for Talkwalker in the DACH region;
  • Create, organize and implement communication campaigns online and on social media channels to drive Marketing Qualified Leads (MQLs) in collaboration with our Sales and CSM teams;
  • Consistently write, publish and promote content in German on owned and earned media channels (social, web, blog) to drive lead generation and conversions: thought leadership, trending stories, case studies, white papers, etc.;
  • Become a star in social listening analytics by using Talkwalker's monitoring and analytics platform;
  • Serve as primary contact to strengthen the company’s relationships with DACH media, and answer incoming PR inquiries from media and other organizations;
  • Strengthen our social profile in DACH and engage with our audience on Facebook, Twitter, LinkedIn, and YouTube through active community management;
  • Organize our presence at fairs and trade shows;
  • Regularly investigate, measure, and report on the performance of DACH marketing activities based on a set of pre-defined KPIs, and constantly improve the strategy;
  • Be part of the DACH Talkwalker team, and a key contributor to the overall marketing department.
  • What we're looking for:

  • Native or Fluent German language skills as well as a professional level in English;
  • Previous experience in marketing/communications within a social media savvy company or a digital/PR agency;
  • Proven knowledge of social media communications, digital PR, and content marketing;
  • Proven writing abilities and storytelling skills;
  • You're independent, organized, and structured, get things done, and collaborate openly and proactively with team members;
  • Excellent interpersonal and communication skills;
  • Great time management skills, the ability to multitask, and a willingness to travel.
  • What we offer:

  • Competitive base salary and opportunity for bonus;
  • Optional health insurance;
  • 3 Volunteering Days per year;
  • 25 days of vacation + Bonus holidays;
  • Lunch vouchers.
  • Interview process:

  • 30-minute video call, in English, with Zach, our TA Partner
  • Take-home assessment (1 hour to complete)
  • 30-minute video call with a German-speaking colleague
  • 1 hour video call with our Head of Field Marketing
  • Have the language skills but not sure if the rest is a good fit? Apply anyway!


    About us:

    Talkwalker is the #1 consumer intelligence company and is dedicated to helping brands close the gap between brand and consumer. Recognized by Forrester as a Leader in Consumer Intelligence and Social Listening, Talkwalker brings together market-leading social analytics and AI technology, with unstructured data expertise, and a global team of insights analysts and data storytellers.

    Talkwalker enables brands to put consumers at the heart of their decision-making, empowering them to embrace smarter innovation, create more successful campaigns, and provide enhanced customer experiences. With teams around the world, Talkwalker helps over 2,500 global brands to be consumers close, and accelerate their brand growth.

    Talkwalker is committed to bringing together a diverse workforce that we believe will enrich our workplace. We aim to provide employees with a safe and welcoming work environment, free of discrimination and harassment. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, religion, gender, sexual orientation, nationality, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. 

    To discover more about Talkwalker, please visit