SEM/PPC Marketing Officer

Luxembourg - Marketing

Are you passionate about social media and new technologies? Do you think social media will change the way businesses will advertise, communicate, engage, develop products, service clients? Do you want to join one of the fastest-growing and most innovative IT companies in Luxembourg?

We are currently looking for a SEM/PPCMarketing Officer to join our marketing team.

This is a fantastic opportunity to join a rapidly-growing company that has successfully moved from start-up to high growth level across the US and Europe, with many opportunities for learning and development.

We actively encourage innovation, team work and initiative-taking, where you will be able to shape your work and contribute to the overall success of your team and of the company in an open, energetic and supportive environment.

As a SEM/PPC Marketing Officer, you will:

  • Manage and optimize paid search campaigns across multiple countries/languages and advertising engines (Google, Yahoo, Bing, etc.) including campaign planning, budget management, performance review, keyword development, account setup, ad creation to drive leads that convert to clients/revenue for the company
  • Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
  • Develop and plan the paid strategies together with the Demand Generation Team Lead and execute day-to-day tactics that increase traffic, leads and revenue aiming for a positive ROI
  • Identify and report on key performance indicators and opportunities for improvement/growing leads
  • Expand beyond search ads to effectively run paid campaigns on social (Facebook, Twitter, LinkedIn), retargeting, mobile and more
  • Assist in planning and execution of the SEO strategy
  • Drive continued SEM innovation and best practice implementation
  • We are looking for you:

  • 2-3 years’ experience managing paid marketing campaigns
  • Requires hands-on knowledge of best practices in SEA and SMA with a proven track record of delivering qualified traffic from both an acquisition and conversion standpoint
  • Experience with display ads and re-targeting campaigns
  • Demonstrated track record in growth experimentation and funnel optimization
  • Strong analytical skills for robust data driven decision making with experience in distilling volumes of data into simple KPIs and tracking
  • You work independently, are well-organized, structured, get things done and collaborate openly and proactively with team members
  • SEO knowledge is a plus
  • Fluent in English, knowledge of any other European language is a plus
  • About us:

    Talkwalker is a listening and analytics company that empowers over 1,000 brands and agencies to optimize the impactof their communication efforts. The company provides businesses with an easy-to- use platform to protect, measure and promote their brands worldwide, across all communication channels. Talkwalker’s state-of- the-art social media analytics platform monitors and analyzes online conversations on social networks, news websites, blogs and forums in 187 languages. The company is headquartered in Luxembourg and has offices in New York City, San Francisco, and Frankfurt, with a total headcount of over 200 employees. For more information, please visit www.talkwalker.com.