Field Marketing Officer, Japan

Tokyo - Marketing

Data-driven, digitally fluent, our Marketing team is Talkwalker's brand awareness and lead generation machine. With team members across the world, we're the global voice of Talkwalker, keeping us ahead of the competition no matter where we are. Connecting consumers with our products and business-critical insights from social data. Fast-paced, innovative, creative - it's what makes us the best marketing team in the industry.

Talkwalker is an online and social data analytics software company specialized in listening, analytics and reporting that empowers over 2,000 brands analyzing online conversations on social networks in 187 languages. The company is extremely international with headquarters based in the city center of Luxembourg and has additional offices in New York City, San Francisco, Frankfurt, Singapore, Tokyo and Paris.

We are currently looking for a Field Marketing Officer, Japan to join our marketing team. This person will be based in our Talkwalker office in Tokyo.

Key responsibilities:

  • Be a key contributor to increase Talkwalker’s brand awareness and develop marketing activities on the Japanese market
  • Create, organize and implement communication campaigns online and on social media channels
  • Constantly write, publish and promote content in Japanese on owned and earned media channels (social, web, blog) to drive lead generation and conversions: thought leadership, trending stories, case studies, white papers, etc.
  • Serve as primary contact to strengthen the company’s relationships with Japanese media, answer incoming PR enquiries from media and other organizations
  • Foster relations with prominent Japanese key players / influencers in the market in the social media analytics space
  • Further strengthen our social profile in Japan and engage with the audience on Facebook, Twitter, LinkedIn, Youtube through active community management
  • Organize our presence in fairs and trade shows
  • Regularly analyze, measure and report on the performance of Japanese marketing activities based on a set of pre-defined KPIs, constantly improve the strategy
  • Be part of the Tokyo-based Talkwalker team, and a key contributor to the overall marketing department of Talkwalker
  • Qualifications:

  • You have 3+ years of experience in digital marketing/communications within a social media savvy company or a digital/PR agency
  • You have a strong knowledge of Content Marketing, Social Media Communications and PR industry in Japan.
  • You have a strong writing skill for marketing contents.
  • You work independently, are well-organized, structured, get things done and collaborate openly and proactively with team members
  • You have excellent interpersonal and communication skills
  • Your Japanese is native lever, fluent in English
  • About us:
    We have been recognized by the Forrester Wave Social Listening Report as a Strong Performer. For us, it validates everything that we are striving for – happy customers, super-powerful product, groundbreaking AI technology, and an abundance of clean and accurate social data.

    Our colleagues are coming from 50+ different countries around the world and we have a total headcount of over 350 employees. Being a rapidly-growing organisation, our goal is to be 500+ employees by the end of 2021. 

    For more information, please visit our website or Instagram.