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Storyteller / Marketing Insights Manager

Luxembourg - Marketing

Data-driven, digitally fluent, our Marketing team is Talkwalker's brand awareness and lead generation machine. With team members across the world, we're the global voice of Talkwalker, keeping us ahead of the competition no matter where we are. Connecting consumers with our products and business-critical insights from social data. Fast-paced, innovative, creative - it's what makes us the best marketing team in the industry.

Talkwalker is a leading consumer intelligence company with over 2,500 clients globally. Through our AI-powered analytics platform, we gather data from the conversations that happen around brands - online, in the media, and within companies themselves - to uncover, understand, and actionable consumer insights. We are extremely international, with headquarters in Luxembourg and offices in New York City, San Francisco, Frankfurt, Paris, Singapore, Tokyo, Milan, London, and Sydney.

Key responsibilities:

  • Lead the data storytelling within the Talkwalker marketing team to boost the impact of our marketing campaigns
  • Derive insights from the Talkwalker Analytics platform, and use them to tell a meaningful story to appeal to our prospects and clients – top marketers working for world’s leading brands
  • Creatively track, analyze, and interpret consumer data, identify the insights, determine the narrative, and deliver insights both verbally and visually in a way that generates emotion and engagement, including in our industry-leading Talkwalker Market Pulse newsletter
  • Help improve existing marketing programs and messaging, and support the creation of new programs through persuasive narrative
  • Build dedicated dashboards telling a powerful story on consumer insights to support different types of marketing campaigns globally and locally (content, webinars, events, ABM, etc.)
  • Raise awareness about the value of consumer intelligence on the market, and inspire our potential prospects to take action
  • Understand our target audience (PR, digital marketing, consumer insights specialists) – to help answer their most pressing questions and offer solutions to their biggest pain points
  • Determine how to best visualize the data, ensuring it is compelling, digestible and memorable
  • Continually read news headlines, industry newsletter, be on top of the latest research reports and industry trends in order to identify compelling story ideas
  • Qualifications:

  • 3+ years of experience in the marketing, digital, PR or communications space
  • Experience in using a social listening & analytics or consumer intelligence platform
  • Experience with Boolean searches and unstructured data, strong data management skills
  • Critical thinker, comfortable with numbers and multiple data sets and sources of data, and able to identify what the most important data points are and why the brand should care about this data
  • Ability to visualize the data and create a verbal and visual narrative around the numbers
  • Ability to juggle multiple projects in a fast-paced but supportive environment
  • High level of creativity and innovative mindset
  • Excellent verbal and written communication skills, creative writing experience is a big plus
  • Your English is native level, knowledge of a second language (French, German, Spanish) is a plus
  • What we offer:

  • 26 days of vacation 
  • Lunch vouchers  
  • Optional complimentary health insurance  
  • Work visa available for non-EU residents  
  • Competitive base salary
  • Internal growth and development programs
  • 1 volunteering day per year
  • About us:

    Talkwalker is the #1 consumer intelligence company and is dedicated to helping brands close the gap between brand and consumer. Recognized by Forrester as a Leader in Consumer Intelligence and Social Listening, Talkwalker brings together market-leading social analytics and AI technology, with unstructured data expertise, and a global team of insights analysts and data storytellers.

    Talkwalker enables brands to put consumers at the heart of their decision-making, empowering them to embrace smarter innovation, create more successful campaigns, and provide enhanced customer experiences. With teams around the world, Talkwalker helps over 2,500 global brands to be consumers close, and accelerate their brand growth.

    Talkwalker is committed to bringing together a diverse workforce that we believe will enrich our workplace. We aim to provide employees with a safe and welcoming work environment, free of discrimination and harassment. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, religion, gender, sexual orientation, nationality, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. 

    To discover more about Talkwalker, please visit www.talkwalker.com.