Are you passionate about social media and new technologies? Do you think social media will change the way businesses will advertise, communicate, engage, develop products and service clients? Do you want to join the Luxembourg office of one of the fastest-growing and most innovative European IT companies?
We are currently looking for a Marketing Campaign Officer based in Luxembourg to strengthen our global marketing team.
This is a fantastic opportunity to join a rapidly-growing company that has successfully moved from start-up to high growth on a European level and beyond, with many opportunities for learning and development.
We actively encourage innovation, team work and initiative-taking. You will be able to shape your work and contribute to the overall success of your team and of the company in an open, energetic and supportive environment.
As a Marketing Campaign Officer, you will:
Translate business goals and objectives from marketing plans into actionable demand generation B2B campaign plans that elevate brand awareness and generate qualified leads that ultimately convert to revenue opportunitiesIdentify target audiences for each campaign and tailor programs and messaging accordinglyDevelop and execute an exhaustive campaign plan with objectives, strategy, theme, messages, and tacticsEnsure the correct channel mix is used to achieve business goals of each campaign (email, paid, display ads, website landing pages, content, SEO/SEM, social, influencers marketing etc.)Liaise with Content Marketing team to come up with the right mix of content to support integrated campaigns, including outbound emails, campaign landing pages, thought-leadership papers, webinars, infographics, social media and blog postsAnalyse campaign effectiveness to maximize marketing ROI to achieve sales goals within given marketing budgetWork to analyze and identify root cause and action plans to address campaign performance issues and drive continual improvement in both worldwide and in-country campaign resultsIdentify, create and execute against joint marketing campaigns with strategic partners, clients, influencersBe a source of new and creative campaign ideas and opportunities Work independently and cross-functionally to ensure a cohesive and compelling message is delivered across all channels
We are looking for you:
1-3 years B2B demand generation experienceProven experience managing a wide mix of marketing campaignsStrong writing skills – with an engaging, authentic style that keeps the reader front of mind and drives actionThe ability to apply analytics and insights to better profile, target and retarget prospectsStrong analytical and project management skills, proven ability to design clear processes, and a very detail oriented yet flexible approach to problem solvingExperience in optimizing landing pages, user funnels, A/B testingMarketing automation expertise (Marketo preferred) will be considered as a strong advantage A passion for learning and thinking outside the boxHigh level of organizational, communication and interpersonal skills