Data-driven, digitally fluent, our Marketing team is Talkwalker's brand awareness and lead generation machine. With team members across the world, we're the global voice of Talkwalker, keeping us ahead of the competition no matter where we are. Connecting consumers with our products and business-critical insights from social data. Fast-paced, innovative, creative - it's what makes us the best marketing team in the industry.
Talkwalker is a leading social listening & analytics company with over 2,000 clients globally. Through our AI-powered analytics platform, we gather data from the conversations that happen around brands - online, in the media, and within companies themselves - to uncover, understand, and action consumer insights. We are extremely international, with headquarters in Luxembourg and offices in New York City, San Francisco, Frankfurt, Paris, Singapore, and Tokyo.
We are currently looking for a Marketing Manager – US East Market to join our
marketing team. This person will be based in our New York office or remote.
This is a fantastic opportunity to join one of the fastest-growing and most innovative IT
companies that have successfully moved from start-up to high growth with many
opportunities for expanding influence and thought leadership within enterprise
companies in the US East.
This is a unique position where marketing management, relationship building and market
knowledge will contribute to take Talkwalker brand awareness, product offering and
demand generation with east-based enterprise level companies, industry influencers and
key global brand personas to the next level.
Support and drive forward the Talkwalker US marketing strategy and business objectives Lead the timely planning and execution of inbound and outbound marketing efforts, where no deadlines are missed, out of the box thinking is encouraged and attention to detail is king. Plan, organize and execute events, VIP events and webinarsAnalyze, measure and report on the performance of US marketing activities based on a set of pre-defined KPIsDevelop, foster and nurture brand alliances with key enterprise personas and industry experts from various verticals Write, publish and promote relevant content on owned and earned media channelsWork closely and ensure alignment and collaboration with sales and customer marketing functions to deliver best in class campaigns, events and client success storiesDevelop and execute influencer marketing strategy and campaigns for the territoryKeep track of emerging trends, technologies and influencersConstantly analyze, measure and report on the performance of US marketing
You have 5-7 years of experience in marketing management within SaaSYou have proven experience in the US Eastmarket territory, know east-based companies ecosystem and understand how B2B business relations are conductedProven outbound marketing experience in a plusYou have proven experience on B2B influencer marketing and brand alliancesYou have strong writing abilities and storytelling skillsYou have proven cross-functional team management skills, and excellent interpersonal and communication skillsYou are data savvy, you track results and follow the dataYou work independently, are well-organized, structured, get things done and collaborate openly and proactively with team membersYou have experience with Marketing automation tools, web analytics tools, CRM and webinar solutions. Knowledge of Salesforce / Tableau is a plusYou are a native English speaker. Other language excellence is highly appreciated