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Marketing Manager - US East Coast

New York - Marketing

Data-driven, digitally fluent, our Marketing team is Talkwalker's brand awareness and lead generation machine. With team members across the world, we're the global voice of Talkwalker, keeping us ahead of the competition no matter where we are. Connecting consumers with our products and business-critical insights from social data. Fast-paced, innovative, creative - it's what makes us the best marketing team in the industry.

Talkwalker is a leading social listening & analytics company with over 2,000 clients globally. Through our AI-powered analytics platform, we gather data from the conversations that happen around brands - online, in the media, and within companies themselves - to uncover, understand, and action consumer insights. We are extremely international, with headquarters in Luxembourg and offices in New York City, San Francisco, Frankfurt, Paris, Singapore, and Tokyo.

We are currently looking for a Marketing Manager – US East Market to join our
marketing team. This person will be based in our New York office or remote.

This is a fantastic opportunity to join one of the fastest-growing and most innovative IT
companies that have successfully moved from start-up to high growth with many
opportunities for expanding influence and thought leadership within enterprise
companies in the US East.

This is a unique position where marketing management, relationship building and market
knowledge will contribute to take Talkwalker brand awareness, product offering and
demand generation with east-based enterprise level companies, industry influencers and
key global brand personas to the next level.

Key Responsibilities:

  • Support and drive forward the Talkwalker US marketing strategy and business objectives
  • Lead the timely planning and execution of inbound and outbound marketing efforts, where no deadlines are missed, out of the box thinking is encouraged and attention to detail is king.
  • Plan, organize and execute events, VIP events and webinars
  • Analyze, measure and report on the performance of US marketing activities based on a set of pre-defined KPIs
  • Develop, foster and nurture brand  alliances with key enterprise personas and industry experts from various verticals 
  • Write, publish and promote relevant content on owned and earned media channels
  • Work closely and ensure alignment and collaboration with sales and customer marketing functions to deliver best in class campaigns, events and client success stories
  • Develop and execute influencer marketing strategy and campaigns for the territory
  • Keep track of emerging trends, technologies and influencers
  • Constantly analyze, measure and report on the performance of US marketing 
  • Qualifications:

  • You have 5-7 years of experience in marketing management within SaaS
  • You have proven experience in the US Eastmarket territory, know east-based companies ecosystem and understand how B2B business relations are conducted
  • Proven outbound marketing experience in a plus
  • You have proven experience on B2B influencer marketing and brand alliances
  • You have strong writing abilities and storytelling skills
  • You have proven cross-functional team management skills, and excellent interpersonal and communication skills
  • You are data savvy, you track results and follow the data
  • You work independently, are well-organized, structured, get things done and collaborate openly and proactively with team members
  • You have experience with Marketing automation tools, web analytics tools, CRM and webinar solutions. Knowledge of Salesforce / Tableau is a plus
  • You are a native English speaker. Other language excellence is highly appreciated

  • About us:
    Talkwalker named a Leader in Forrester New Wave™: AI-Enabled Consumer Intelligence Platforms, Q3 2021. Receiving the highest possible scores in the criteria of data onboarding, search and insights, analytics and reporting, data regulation, and product vision. This recognition validates everything that we are striving for – happy customers, a powerful and easy-to-use product, groundbreaking AI technology (from visual recognition to Conversation Clusters), and an abundance of clean and accurate social data.

    Our colleagues are coming from 50+ different countries around the world and we have a total headcount of over 350 employees. Being a rapidly-growing organization, our goal is to be 500+ employees by the end of 2021. For more information, please visiour website or Instagram.