Email Marketing Specialist

Luxembourg - Marketing

Data-driven, digitally fluent, our Marketing team is Talkwalker's brand awareness and lead generation machine. With team members across the world, we're the global voice of Talkwalker, keeping us ahead of the competition no matter where we are. Connecting consumers with our products and business-critical insights from social data. Fast-paced, innovative, creative - it's what makes us the best marketing team in the industry.

Talkwalker is a leading social listening & analytics company with over 2,000 clients globally. Through our AI-powered analytics platform, we gather data from the conversations that happen around brands - online, in the media, and within companies themselves - to uncover, understand, and action consumer insights. We are extremely international, with headquarters in Luxembourg and offices in New York City, San Francisco, Frankfurt, Paris, Singapore, and Tokyo.

Key responsibilities:

  • Manage and build overall email marketing strategy and the lead journey
  • Implement, execute, and measure email campaigns to drive business performance from the existing database
  • Identify target audiences for specific campaigns and tailor programs and messaging accordingly
  • Own the email calendar and coordinate with other marketing teams to ensure its execution
  • Leverage marketing automation tool to execute email campaigns, drive leads and help engage our existing leads and customers
  • Continually track campaign results, A/B test, analyse, report and refine marketing campaigns to maximize ROI
  • Develop and manage processes/integration with CRM tools
  • Create scalable processes that ensure best practices in campaign setup, conversion, nurturing and database management
  • Identify and report on key performance indicators and opportunities for improvement
  • Drive continued innovation and stay updated with new advances and best practices in email marketing
  • Qualifications:

  • Considerable experience delivering email marketing campaigns on either agency or client-side – this is a hands-on position and while we are open to a range of associated backgrounds we are looking for someone to take significant ownership
  • 2-3 years of experience with a marketing automation tool, preferably Hubspot or Marketo
  • Experience in Salesforce is a plus
  • Ability to join technical understanding with creative skills and an appreciation of customer experience and conversion. Lead scoring, nurturing, etc..
  • Adept in managing multiple projects and stakeholders
  • Strong testing design and implementation
  • Strong Excel competency, comfortable working with complex data and with analytics
  • A problem-solving and entrepreneurial mindset
  • Fluent English
  • What we offer:

  • 26 days of vacation 
  • Lunch vouchers  
  • Optional complimentary health insurance  
  • Free public transportation in Luxembourg
  • Work visa available for non-EU residents  
  • Competitive base salary and opportunity for bonus
  • Internal growth and development programs
  • Company events such as ski trips, social activities, and holiday parties
  • Monthly company lunches and after work
  • 1 volunteering day per year
  • About us:
     
    Talkwalker was named a Leader among the top 10 social listening platforms in The Forrester Wave™: Social Listening Platforms, Q4 2020. This recognition validates everything that we are striving for – happy customers, a powerful and easy-to-use product, groundbreaking AI technology (from visual recognition to Conversation Clusters), and an abundance of clean and accurate social data.

    Our colleagues come from 50+ different countries around the world, with a total headcount of over 400 employees. Being a rapidly-growing organization, our goal is to be 500+ employees by the end of 2021. 

    For more information, please visit our website, or our social media accounts.