Paid Marketing Specialist

Luxembourg - Marketing

Data-driven, digitally fluent, our Marketing team is Talkwalker's brand awareness and lead generation machine. With team members across the world, we're the global voice of Talkwalker, keeping us ahead of the competition no matter where we are. Connecting consumers with our products and business-critical insights from social data. Fast-paced, innovative, creative - it's what makes us the best marketing team in the industry.

Talkwalker is a leading social listening & analytics company with over 2,000 clients globally. Through our AI-powered analytics platform, we gather data from the conversations that happen around brands - online, in the media, and within companies themselves - to uncover, understand, and action consumer insights. We are extremely international, with headquarters in Luxembourg and offices in New York City, San Francisco, Frankfurt, Paris, Singapore, and Tokyo.

Key responsibilities:

  • Play a pivotal role in the company’s digital marketing strategies
  • Contribute to the planning, development and execution of paid strategies
  • Plan, implement and execute the marketing lead acquisition and conversion strategy for our Free Tools: Free Search and Talkwalker Alerts
  • Manage and optimize SEA & SMA campaigns across multiple countries/languages, search engines and social channels including campaign planning, budget management, performance review, keyword development, account setup, ad creation to drive leads that convert to clients/revenue for the company
  • Use data-driven marketing to identify trends/patterns and key opportunities for innovation, proactively make optimization recommendations across the buyer’s journey
  • Plan and optimize landing page strategy (A/B tests)
  • Constantly suggest improvements for process and product optimization
  • Support integrated marketing campaigns with innovative approaches to lead acquisition and brand awareness
  • Stay abreast of latest digital and analytics trends and best practices
  • Qualifications:

  • You have gained an experience of 1-3 years in marketing/communication within a Social Media savvy company or a digital agency
  • You have a strong understanding of paid marketing, conversion, and online customer acquisition
  • You have experience with website analysis using a variety of analytics tools including Google Analytics
  • You have proven experience with A/B and multivariate experiments
  • You have a strong knowledge of Social Media Communication and Content Marketing
  • You have strong writing abilities in English and French or German. Other language excellence is highly appreciated
  • You work independently, are well-organized, structured, get things done and collaborate openly and proactively with team members
  • What we offer:

  • 26 days of vacation 
  • Lunch vouchers  
  • Optional complimentary health insurance  
  • Free public transportation in Luxembourg
  • Work visa available for non-EU residents  
  • Competitive base salary and opportunity for bonus
  • Internal growth and development programs
  • Company events such as ski trips, social activities, and holiday parties
  • Monthly company lunches and after work
  • 1 volunteering day per year
  • About us:
    Talkwalker was named a Leader among the top 10 social listening platforms in The Forrester Wave™: Social Listening Platforms, Q4 2020. This recognition validates everything that we are striving for – happy customers, a powerful and easy-to-use product, groundbreaking AI technology (from visual recognition to Conversation Clusters), and an abundance of clean and accurate social data.

    Our colleagues come from 50+ different countries around the world, with a total headcount of over 400 employees. Being a rapidly-growing organization, our goal is to be 500+ employees by the end of 2021. 

    For more information, please visit our website, or our social media accounts.