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Customer Marketing Manager

London - Marketing

Data-driven, digitally fluent, our Marketing team is Talkwalker's brand awareness and lead generation machine. With team members across the world, we're the global voice of Talkwalker, keeping us ahead of the competition no matter where we are. Connecting consumers with our products and business-critical insights from social data. Fast-paced, innovative, creative - it's what makes us the best marketing team in the industry.

Talkwalker is a leading consumer intelligence company with over 2,500 clients globally. Through our AI-powered analytics platform, we gather data from the conversations that happen around brands - online, in the media, and within companies themselves - to uncover, understand, and actionable consumer insights. We are extremely international, with headquarters in Luxembourg and offices in New York City, San Francisco, Frankfurt, Paris, Singapore, Tokyo, Milan, London, and Sydney.

We are looking for an innovative Customer Marketing Manager to join our marketing team and drive our customer marketing strategy across the organization. Balancing creativity and business results — you will strive to connect, instill trust, and inspire our community. Determined to engage our customers, you own client communications and develop initiatives that drive awareness, advocacy and adoption across a multitude of channels.

Key responsibilities:

  • Drive the overall planning, impact and effective alignment of customer marketing activities (marketing organization and non-marketing functions) to drive a consistent and convincing message across channels;
  • Develop a Talkwalker customer advocacy program across the globe, including a case study (video and text) and review pipeline, and the organization of community events, in close collaboration with our customer success and care teams;
  • Manage event budget and conduct final written analysis of show ROI to determine event success and adapt future strategy;
  • Develop close relationships with our best clients and create mutually beneficial marketing activities (webinars, participation to clients events, etc);
  • Work closely with the directors of Brand, Storytelling, Product Marketing and Demand Generation, as well as our regional marketing teams, to ensure all customer marketing communications are hitting the right clients at the right time, with the right messages;
  • Work closely with our ABM lead to define programs that will delight our clients, and expand adoption of the Talkwalker platform across their organization;
  • Report and analyze data in Google Analytics, Talkwalker Social Intelligence and Salesforce on a weekly, monthly, and more extensively, quarterly, basis and adapt business strategies accordingly.
  • Qualifications:

  • 4+ years of experience in facilitating effective B2B customer marketing strategies and/or influencer and community programs, ideally in the SaaS industry;
  • Experience of developing, implementing and delivering communication and event strategies;
  • Ability to enable data-driven decisions and show a deep interest and comfort working with ROI and metric-driven models;
  • Excellent verbal and written communication skills, with experience of producing case studies, presenting at events, and moderating customer panels;
  • Ability to think outside of the box and find creative and unorthodox program solutions that give the brand its edge;
  • Team player with the ability to prioritize and complete multiple projects in a timely manner, be self-motivated and proactive, and display composure and calmness under stress and uncertainty while inspiring the same in others;
  • Your English is native level; second language (French, German or Spanish) would be a plus.
  • What we offer:

  • 25 days of vacation 
  • Medical benefits with Vitality (plan includes MHD which is medical History Disregarded meaning the plan covers pre-existing conditions)
  • Group Life Assurance up to 4 times the base salary
  • Group Income Protection and we are working with Enjoy Benefits on Cycle to Work and Workplace Nursery Schemes
  • Competitive base salary
  • Internal growth and development programs
  • 1 volunteering day per year
  • #LI-SB1

    About us:

    Talkwalker is the #1 consumer intelligence company and is dedicated to helping brands close the gap between brand and consumer. Recognized by Forrester as a Leader in Consumer Intelligence and Social Listening, Talkwalker brings together market-leading social analytics and AI technology, with unstructured data expertise, and a global team of insights analysts and data storytellers.

    Talkwalker enables brands to put consumers at the heart of their decision-making, empowering them to embrace smarter innovation, create more successful campaigns, and provide enhanced customer experiences. With teams around the world, Talkwalker helps over 2,500 global brands to be consumers close, and accelerate their brand growth.

    Talkwalker is committed to bringing together a diverse workforce that we believe will enrich our workplace. We aim to provide employees with a safe and welcoming work environment, free of discrimination and harassment. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, religion, gender, sexual orientation, nationality, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. 

    To discover more about Talkwalker, please visit