Marketing Specialist – DACH Market

Frankfurt - Marketing

Data-driven, digitally fluent, our Marketing team is Talkwalker's brand awareness and lead generation machine. With team members across the world, we're the global voice of Talkwalker, keeping us ahead of the competition no matter where we are. Connecting consumers with our products and business-critical insights from social data. Fast-paced, innovative, creative - it's what makes us the best marketing team in the industry.

Talkwalker is an online and social data analytics software company specialized in listening, analytics and reporting that empowers over 2,000 brands analyzing online conversations on social networks in 187 languages. The company is extremely international with headquarters based in the city center of Luxembourg and has additional offices in New York City, San Francisco, Frankfurt, Singapore, Tokyo and Paris.

We are currently looking for a Marketing Specialist – DACH Market to join our marketing team. This person will be based in our Talkwalker office in Frankfurt / Main.

This is a fantastic opportunity to join a rapidly-growing company that has successfully moved from start-up to high growth on an European level and beyond, with many opportunities for learning and development.

We actively encourage innovation, team work and initiative-taking, where you will be able to shape your work and contribute to the overall success of your team and of the company in an open, energetic and supportive environment.

Key responsibilities:

  • Support the integrated DACH communication strategy and assist in its planning, development and execution
  • Contribute on building a strong brand awareness for Talkwalker in the DACH region
  • Create, organize and implement communication campaigns online and on social media channels
  • Constantly write, publish and promote content in German on owned and earned media channels (social, web, blog) to drive lead generation and conversions: thought leadership, trending stories, case studies, white papers, etc.
  • Become a champion in social listening analytics by using Talkwalkers monitoring and analytics platform
  • Serve as primary contact to strengthen the company’s relationships with DACH media, answer incoming PR enquiries from media and other organizations
  • Further strengthen our social profile in DACH and engage with the audience on Facebook, Twitter, LinkedIn, Youtube through active community management
  • Help organizing our presence in fairs, trade shows and online events inc webinars
  • Regularly analyze, measure and report on the performance of DACH marketing activities based on a set of pre-defined KPIs, constantly improve the strategy
  • Be part of the Frankfurt-based Talkwalker team, and a key contributor to the overall marketing department of Talkwalker. Report to the DACH marketing manager.
  • Qualifications:

  • You have 3-5 years of experience in marketing/communications within a social media savvy company or a digital/PR agency
  • You have a strong knowledge of Social Media Communications, Digital PR and Content Marketing
  • You have strong writing abilities and storytelling skills
  • You work independently, are well-organized, structured, get things done and collaborate openly and proactively with team members
  • You have excellent interpersonal and communication skills
  • You have great time management skills, the ability to multitask and a willingness to travel
  • Your German is native level, fluent in English. Other language excellence is highly appreciated
  • About us:
    We have been recognized by the Forrester Wave Social Listening Report as a Strong Performer. For us, it validates everything that we are striving for – happy customers, super-powerful product, groundbreaking AI technology, and an abundance of clean and accurate social data.

    Our colleagues are coming from 50+ different countries around the world and we have a total headcount of over 350 employees. Being a rapidly-growing organisation, our goal is to be 500+ employees by the end of 2021. 

    For more information, please visit our website or Instagram.