Field Marketing Officer- Brazil

New York - Marketing

Data-driven, digitally fluent, our Marketing team is Talkwalker's brand awareness and lead generation machine. With team members across the world, we're the global voice of Talkwalker, keeping us ahead of the competition no matter where we are. Connecting consumers with our products and business-critical insights from social data. Fast-paced, innovative, creative - it's what makes us the best marketing team in the industry.

Talkwalker is an online and social data analytics software company specialized in listening, analytics and reporting that empowers over 2,000 brands analyzing online conversations on social networks in 187 languages. The company is extremely international with headquarters based in the city center of Luxembourg and has additional offices in New York City, San Francisco, Frankfurt, Singapore, Tokyo and Paris.

Are you passionate about social media and new technologies? Do you think social media will change the way businesses will advertise, communicate, engage, develop products and service clients? Do you want to join one of the fastest-growing and most innovative IT companies in Luxembourg and New York?

We are currently looking for a Field Marketing Officer– Brazil to join our marketing team. This person will be based in our Talkwalker office in New York.
This is a fantastic opportunity to join a rapidly-growing company that has successfully moved from start-up to high growth on an American level and beyond, with many opportunities for learning and development.

We actively encourage innovation, teamwork and initiative-taking, where you will be able to shape your work and contribute to the overall success of your team and of the company in an open, energetic and supportive environment.

Responsibilities:

  • Lead Talkwalker´s marketing entry strategy for the Brazilian market by driving the marketing strategy and lead generation efforts, with key focus on enterprise marketing
  • Drive the integrated communication strategy for Brazil in its planning, development and execution, and assist with LATAM communication activities as needed
  • Directly work with the US/LATAM Field Marketing Team Lead  on building strong brand awareness for Talkwalker in LATAM region
  • Create, organize and implement communication campaigns online and on social media channels
  • Constantly write, publish and promote content in Portuguese on owned and earned media channels (social, web, blog) to drive lead generation and conversions: thought leadership, trending stories, case studies, white papers, etc.
  • Serve as primary contact to strengthen the company’s relationships with Brazilian media, answer incoming PR enquiries from media and other organizations
  • Foster relations with prominent Brazilian influencers in the social media analytics space
  • Further strengthen our social profile in Brazil and engage with the audience on Facebook, Twitter, LinkedIn, Youtube through active community management
  • Organize our presence in fairs and trade shows
  • Regularly analyze, measure and report on the performance of Brazil marketing activities based on a set of pre-defined KPIs, constantly improve the strategy
  • Be part of the NY-based Talkwalker team, and a key contributor to the overall marketing department of Talkwalker
  • Qualifications:

  • You have 3 to 5 years of experience in marketing/communications within a social media savvy company, SaaS preferred
  • You have a strong knowledge of Social Media Communications, Digital Marketing and Content Marketing
  • You have lead generation experience including enterprise lead generation
  • You have strong writing abilities and storytelling skills
  • You work independently, are well-organized and collaborate with team members
  • You are comfortable with data analysis and you are a data-driven decision maker
  • You are a native Portuguese speaker, fluent in English and Spanish.
  • Hootsuite, Google Analytics and Salesforce knowledge preferred
  • What we offer:

  • Competitive base salary + bonus
  • 100% Medical, Dental and Vision Plan coverage for employees
  • Paid Vacation and Sick Days
  • Summer Friday Program
  • FSA, HSA, Pre-tax commuter benefits
  • Wellness reimbursement for gym memberships
  • Phone Stipend
  • 401(k) Plan with matching
  • Paid Family Leave
  • Volunteer Day
  • About us:
     
    We have been recognized by the Forrester Wave Social Listening Report as a Strong Performer. For us, it validates everything that we are striving for – happy customers, super-powerful product, groundbreaking AI technology, and an abundance of clean and accurate social data.

    Our colleagues are coming from 50+ different countries around the world and we have a total headcount of over 350 employees. Being a rapidly-growing organisation, our goal is to be 500+ employees by the end of 2021. 

    For more information, please visit our website or Instagram.