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Campaign Management

A comprehensive campaign management strategy includes planning, executing, tracking, analyzing, and optimization. A concentrated marketing effort, your campaign can be shared across multiple channels with campaign analytics providing metrics that will help prove performance or justify adjustments.

Free end of year marketing report template

Free end of year marketing report template

Wrap up the year in style with a comprehensive annual marketing report!
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Photo of two colleagues working in front of a computer next to the blog title: 2022's Best Marketing Campaigns

2022's Best marketing campaigns

The second half of 2022 is upon us, which means it’s time to recount the best marketing campaigns of the...
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Best marketing strategies for financial services - Person on left holding a smartphone and a credit card

Best marketing strategies for financial services

When’s the last time you visited your bank… physically? It’s a trend that’s been building for some time, but the...
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Coffee machine pouring espresso with the blog title: How to master brand management: Nespresso deep dive analysis

How to master brand management: Nespresso deep dive analysis

Ask anyone to list the assets a company owns and they will most likely answer with physical goods, vehicles, real...
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How to create successful marketing campaigns

How to create successful marketing campaigns

2021 was by no means an easy year. However, many brands still found a way to forge ahead, pulling off...
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Person hiking stands in front of a lake in the mountains

From CSR to ESG: Define your data-driven green marketing strategy

The world is changing at a pace that is difficult to cope with. Not a day goes by without worrying...
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Convosphere interview: Social intelligence for pharma companies

Convosphere interview: Social intelligence for pharma companies

How do pharma companies and healthcare providers incorporate social intelligence into their market research strategies? We sat down with Jackie...
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Tesla marketing strategy social media

Tesla’s marketing strategy shows that it’s time for CEOs to get social

Elon Musk is all over social! "Elon Musk hires meme maker as Tesla's social media manager", "Tesla's new social media...
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People at table, writing a marketing RFP, with text on right reading, "How to write an RFP for marketing"

How to write an RFP for marketing

Yikes! Your boss wants you ranking on page one for 20 keywords in six months. Your website is tired and...
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pharmaceuticals marketing

Pharma marketing: 3 things to monitor right now

The world’s biggest companies are using social listening to turn consumer conversations about their brands and products into useful insights.
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6 ways to optimize your marketing budget

6 ways to optimize your marketing budget

When an economic slowdown strikes, brands quickly tighten the purse strings. And often that means quick cuts to marketing budgets.
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Marketing assets collection

Marketing assets collection

800+ experts, 23 social media tips, 11 x higher ROI, 10 key metrics, 7 deadly wins, & 1 elephant…...
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Best social posting times guide

Timing is critical when it comes to posting on social. But this easy to use spreadsheet helps you discover the...
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Tesla Brand Report Example

Tesla Brand Report Example

You know how effective your social media presence is. But how does it compare to your industry benchmark?
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Your shortcut to amazing H1 social media reporting

Stuck on what to include in your latest social media reports? This is for you.
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Your Campaign Management Cheat Sheet

Need help tracking and reporting on campaign performance? You've come to the right place.
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