Each brand was ranked based on three different trait criteria using Social Intelligence and the Talkwalker Benchmarking solution. These trait criteria were based on Passion, Trust, and Customer Satisfaction.

How to measure customer satisfaction accurately requires customer satisfaction metrics that are critical to your business success. How likely is a consumer to recommend your brand?

Our loved brands, taking into account the changes in consumer behavior during the pandemic, have differentiated themselves. They've brought a human-centered and personal touch to the digital experience. Increasing their customer satisfaction score.

Again, the pandemic changed us, we opened our eyes and became more aware of social causes and mental health. How to measure brand trust involved analyzing how our loved brands communicated their values, acted on their beliefs, and adopted social causes that aligned with their audience.

Post-pandemic, consumer perspectives and expectations have shifted. Brand loyalty took a hit as customers abandoned brands that didn't create an emotional connection. They're looking for brands that align with their values, while providing a wow experience. A customer journey they’ll fall in love with. Only then, once trust is established, will brands be able to build stronger, closer relationships. To nurture brand love.

We measure brand love from where it originates… with the consumer. For the purpose of our Brand Love 2022 report, we looked at over 1500 global brands from 20 industries, and analyzed how they performed when it came to Passion, Trust, and Customer Satisfaction (CSAT) across social media and review sources.

The report was created using our consumer intelligence platform. Measuring brand engagement and customer sentiment from internal and external data, including social media and review sites. A brand score was reached by measuring customer satisfaction and brand trust.