“Both Hootsuite and Talkwalker clients have seen the remarkable benefits of having both these solutions form the core of their social marketing tech stack. We’re excited to bring this partnership to the next level with the Talkwalker for Hootsuite app, now offering the most progressive integration on the market,” said Talkwalker CEO Robert Glaesener.
The Talkwalker App for Hootsuite update includes:
- New filtering options by keyword, date, sentiment, source, country, or language
- Results can be assigned to teams or team members directly to cut down on reaction time
- Streams can be sorted by new results, engagement or number of followers, enabling users to find the conversations that matter in one click
- Live notifications mean never missing a beat
- Latest Hootsuite look and feel for a seamless experience
The improved application allows users to combine the social media management leader’s publishing and response functionalities with Talkwalker’s extensive coverage and ability to monitor competitors, as well as owned and earned media directly in Hootsuite. More than 50 filters allow brands to streamline complex processes, make informed decisions on how to engage with their audience, and curate results with up to two years of historical data.
“In a market where best-of-breed solutions scramble to show flexible integration capabilities, these partnerships tend to stop at showing logos on each other’s websites, with little development or care taken after the initial launch. Talkwalker is committed to continuously giving users the best tool for the job, to make sure they’re profiting from new developments in our fast-paced industry,” said Robert Glaesener.
“It’s vital for today’s marketers to understand the impact generated by social marketing. The new capabilities in Talkwalker enables Hootsuite customers to leverage insights and social engagement all within the Hootsuite dashboard to drive business results,” said Jeremy Wood, VP of Product Marketing at Hootsuite.
To learn more about Talkwalker's extensive data coverage and monitoring capabilities, please request a demo with a member of our team.
