UK Election Social Round Up: Manifesto Madness, a Polish Prince and your 'Inner Nigel'
20 days to go until the UK general election and this week’s social round up is a mish mash of manifesto madness with all the major parties filling up the social media space with their iron clad election pledges. Each party leader had their moment in the sun talking the good life, responsibility locks and a fairer society but there was plenty of less serious social chatter with potty-mouthed ukulele players and duelling Polish princes each getting their 15 minutes of fame.
Whose manifesto is it anyway?
(Share of voice for each major UK party for this week until 9am on April 16)
In terms of pure social chatter generation, Labour seem to have had the best of manifesto week with their economy focused offering racking up an impressive 165.2k mentions, a ways ahead of their Tory arch rivals at 110.4k mentions and UKIP who had 101.8k mentions. The biggest peak came during Labour's manifesto launch so perhaps there is some value in being the first one out of the blocks.
Follow the Leader
(Share of voice for each party leader for this week until 9am on April 16)
The picture is pretty similar to that of the parties but the biggest surprise has been plucky old Nick Clegg who did a decent job of fighting his increasingly bare corner of the ring (at least on the social mentions front) with close to 28k mentions this week. Just a social inch away