Top 3 Digital Trends for your Marketing: Part 3/3 Talkwalker

 

Video marketing

As digital marketing picked up speed throughout 2013, one area that continued to own the stage was online video.

By owning the stage I don't just mean driving just views to Ylvis’ weird and wonderful ‘What does the Fox say?’ phenomenon, but rather that the ubiquity of Wi-Fi has made video more widely accessible and we've increasingly seen demand and marketing potential for great video content across all channels.

It goes without saying that videos have the ability to convey a message much more powerfully than text content and internet users do actually interact with video content at twice the rate of other forms of digital content.

However, I find that the  magnitude of video's marketing potential is really reflected in things like the increased share of video consumption on mobile phones - which increased 41% during the first half of 2013,  through the development of a phenomenon called “second screening”, and also in thesurge in the appearance of apps like Instagram, Snapchat and Vine - where videos are now being created, viewed and shared directly from a user’s mobile device or tablet.

Video is one of the more engaging forms of media and with great video content and a holistic distribution strategy – advertisers really do have the ability to bridge the gap between their marketing channels and engage consumers quickly at scale.

YouTube now receives more than one billion unique visitors every month – more than any other social channel, apart from Facebook.  One in three Britons view at least one online video a week and accord

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