The Ultimate Marketing Metrics Dashboard
Here at Talkwalker, we’re privileged to work with some fantastic technology partners.
One of our key partners is Klipfolio, who are experts in creating user-friendly business dashboards. A few weeks ago, they told us they were going to create the ultimate marketing metrics dashboard based on a concept created by Moz Founder and all round marketing superstar, Rand Fishkin.
The dashboard uses a variety of data including Talkwalker social media analytics and showcases all metrics that digital marketers need to keep track of for every part of the funnel: from top-level awareness right down to conversions.
Here’s a snapshot of the dashboard itself:
The dashboard includes metrics from Talkwalker, Google Analytics, Moz and beyond and answers four key questions that all digital marketers ask themselves:
1. How are we performing now?
2. How much have we improved?
3. Why is this happening?
4. When did this happen?
We think it’s a great example of how social data can be combined with all kinds of different data sets to give marketers a truly comprehensive view of performance.
You can take a look at the full live and interactive dashboard here.