blog
The Ultimate Marketing Metrics Dashboard

The Ultimate Marketing Metrics Dashboard

Here at Talkwalker, we’re privileged to work with some fantastic technology partners.

One of our key partners is Klipfolio, who are experts in creating user-friendly business dashboards. A few weeks ago, they told us they were going to create the ultimate marketing metrics dashboard based on a concept created by Moz Founder and all round marketing superstar, Rand Fishkin.

The dashboard uses a variety of data including Talkwalker social media analytics and showcases all metrics that digital marketers need to keep track of for every part of the funnel: from top-level awareness right down to conversions.

Here’s a snapshot of the dashboard itself:

rand fishkin dashboard

The dashboard includes metrics from Talkwalker, Google Analytics, Moz and beyond and answers four key questions that all digital marketers ask themselves:

1. How are we performing now?

2. How much have we improved?

3. Why is this happening?

4. When did this happen?

We think it’s a great example of how social data can be combined with all kinds of different data sets to give marketers a truly comprehensive view of performance.

You can take a look at the full live and interactive dashboard here.

To learn more about how your business can benefit from social data – both in combination with other data sets and on its own – visit our academy or talk to one of our expert consultants.

request free demo