The new Talkwalker: taking social media insight to the next level!
As we have seen social media mature as a medium over the last few years, it has created a seismic shift in the way both our consumers and businesses communicate online. Subsequently, the demand for reliable tools to help successfully navigate this ever-changing digital environment, is on the rise.
Over the past year, the Talkwalker team has been furiously working to further develop and deliver a ground-breaking social media monitoring & analytics product that offers more of the insights that really matter.
Today, we are excited to launch the new and improved Talkwalker - which brings together the power of Talkwalker’s social media monitoring solution and marries it with a new, best-in-class social media analytics suite.
Our customers will be able to leverage our new enterprise social media analytics to streamline their social media efforts, monitor their brand reputation, gain competitive intelligence, track ROI & campaign performance and save time reporting – all from one centralised, easy-to-use, social intelligence hub.
So what’s new, improved and exciting?
- KPI Tracking: Introducing key performance metrics for your social media activity. Measure your real-time and historical campaign performance, track your community growth, analyse your brand reputation, discover how well you're handling customer service issues and so much more.
- Competitive Benchmarking: The ultimate way to track your campaigns in real-time and compare performance metrics against industry benchmarks or an unlimited number of your closest competitors.
- Tracking of Owned & Earned Media: Our world-class crawling capabilities help you to identify your winning organic content, track the effectiveness of your advertising efforts and amplify your campaigns’ reach.
- Ground-breaking Data Visualisations: Visualise the global reach of your campaigns and communications with our interactive world-map. Leverage the flexibility of our new performance metrics to categorize the appearance of your results by language, sentiment or even media type.
- Fully Flexible Dashboards: With our flexible, intuitive and fully customizable dashboards, internal stakeholders can easily zoom in and keep track of the most important KPIs, information and insights.
We are excited to take this step in demonstrating the full power of what a social search and analytics engine can really offer to sophisticated marketers and we hope you will love the new Talkwalker just as much as we do!
Curious to know more? Check out our video above or contact Talkwalker directly for more information!