For the second year Swiss interactive agency Goldbach has compiled an annual report about which social media monitoring and online reputation management tools are the most advanced from a performance and technology perspective. The study entitled “Social Media Monitoring Tool Report 2013” aims to present the best social media monitoring tools globally in a market that has become very competitive since the explosion of Big Data.
The winners were announced on June 13th and Talkwalker features amongst the 5 best social media monitoring tools, equally ranking with 4 others.
"Talkwalker is clearly one step ahead" – Goldbach Interactive
Goldbach Interactive analyzed 300 social media monitoring tools and classified them according to four clearly defined evaluation criteria that allowed the study to identify the 2013 winners:
- International reach and variety of sources: Talkwalker has an index of over 100 million unique sources covering 187 languages in 247 countries;
- Information about the purpose and specificities of each tool: Talkwalker stands out as an exceptionally easy tool to use and to set up, based on flexible proprietary technology that is robust and constantly innovating;
- Customer satisfaction experienced during webinars, test account set-ups and responses to specific questions: Talkwalker’s dedicated account management team works in close collaboration with the software development team to allow for more flexibility and speed in developing the tool as required by customers;
- Precision and pertinence of results: Talkwalker results are subject to spam filters and a wide array of data curation features.
Talkwalker stands out from the 300 other tested tools because of the quality and accuracy of identified information as well as the advanced functionalities of the tool. These include reporting features like data extraction to PowerPoint or Excel and innovative data curation options. Finally, the information communicated by Talkwalker is in line with the reality of the tool’s attributes, another factor that lead to Talkwalker’s nomination as one of the best social media monitoring tools around.
“Quality is never an accident. It is always the result of intelligent effort. There must be the will to produce a superior thing.” - John Ruskin
Talkwalker is proud to be recognized for the quality of the tool they develop and constantly optimize for their customers around the world. The team looks forward to keeping up their efforts to be featured again in next year’s Goldbach Interactive report. Until then, happy monitoring !
