Talkwalker now leader of the top 6 social media monitoring tools worldwide
Earlier this year, Swiss digital agency Goldbach Interactive ranked Talkwalker as one of the top 5 best social media monitoring tools worldwide for the year 2013.
Further analysis was conducted and recently published by German IT magazine Computerwoche, narrowing down the research to 6 tools. The test focused on data volumes and sentiment detection, for which Talkwalker proudly ranks number 1 internationally in both regards.
The orange curve in the chart below shows how Talkwalker compares to the other tools on the market in terms of data volume:
Talkwalker was also praised for the data quality in Goldbach’s first annual report. Data quality is naturally a core element that the Talkwalker team focuses on by enhancing its in-house technology on a daily basis.
Goldbach Interactive compared results for two different searches. Let’s have a closer look at the results for each media type.
The cumulative number of results per media type is as follows:
As the chart shows, the number of Twitter mentions is quite homogenous as professional tools usually crawl Twitter data from official providers such as Firehose. For the other media types, however, Talkwalker can clearly