Survey: The 3 Phases in the Life of a Digital Marketer (+ Infographic)
What’s the future of social? Will you still be doing the job you’re doing now in five years? How will the role of social media change within companies? These are just a few of the questions we asked you during our survey. Our intent was to find out what you – social media and community managers, market researchers, PR executives, digital marketers and many more – see as the upcoming trends in social media and which challenges you face in your everyday work. Here’s what we found out!
We’ve split our respondents into three distinctive categories, based on their level of experience in the digital industry:
- “The age of innocence” – "newbies" have been working in the field for up to a year
- “The age of disillusionment” - mid-level with one to up to five years of experience
- “The age of enlightenment" - those who can look back on more than 5 years of experience
Do digital pros jump ship after just one year?
In terms of job satisfaction and how long you want to stick around in your current job, we found a very interesting development: somewhere after the first year and before hitting the five-year mark on their jobs, a number of digital professionals seem to lose enthusiasm for their job.
Most of the people with 1-5 years of experience say they won’t stay at their current job for another five.