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Super Bowl Social Tracker - Real time reaction to the big game and the Super Bowl Ads

Super Bowl Social Tracker - Real time reaction to the big game and the Super Bowl Ads

Well over 100 million people tune in from around the world to follow the Super Bowl every year and that’s just on TV. With a similar number now joining in the conversation on social media channels, the Super Bowl is becoming more than just one of the world’s biggest broadcast events, it’s one of the biggest events on the internet.

And it’s not just the game that people are interested in. Last year we tracked millions of conversations around the Super Bowl commercials on social media and discovered brands are now using a wide variety of tactics to engage potential customers on the big screen and the small screen.

This year we decided to go one step further and create a live dashboard so everyone can see conversations about the Super Bowl as it happens.

*Note: As Super Bowl LI has now finished our tournament tracker is no longer live. Please visit our live social media insights page to discover more real-time data about global brands/industries and other live events.

You’ll discover the fans who are making the most noise…

Battle of the fans Super Bowl 2017

The ads and brands getting the biggest reaction…

Super bowl advertisers share of voice and logos

The celebrities and brand ambassadors in the Super Bowl spotlight...

Top celebrities in Super Bowl Ads

And much more.