Software can be a pretty complicated business.
From developing technology that helps business run more smoothly to managing vast networks of partners, it’s a sector full of complexity. From a social media standpoint this presents big challenges as social tends to thrive on simplicity and speed. But the likes of IBM, Oracle, EMC and many others are proving that complex, B2B focused industries like enterprise software can benefit from social media if it’s used right.
In our latest report, we used social media analytics to examine over 1.5 million results from the Twitter, Facebook and YouTube channels of the 20 largest software companies in the world. We discovered which software companies were punching above their weight on social media and identified best practices that companies from all industries can learn from.
Here are some of the statistical highlights in one handy infographic.
This is just a snapshot of the statistics and insights that can be found in our new report “Software Stars on Social”. If you want to really get to grips with exactly how social media can benefit your business – whether you’re in the software sector or not – download the full report here.
You can also find a whole host of regularly updated social media statistics for world’s largest software companies at the Talkwalker Academy.
