Cut through the noise, and find your voice!
The stats should give you an idea of what’s trending online, what platforms are the most popular, and how Talkwalker’s tools can help you find value in the social jungle.
Before diving into individual social media stats, let’s briefly review the Philippines’ population.
Population
- The Philippines currently has a population of 107.3 million
- Median age is 23.5, 29.6 years below Monaco’s, but almost 8.4 years above Niger’s
- Life expectancy at birth is 69.4 years
- It is estimated that half of the population resides on the island of Luzon
- Two official languages are English and Filipino
Let’s have a quick look at the age and language distributions on social media, using Talkwalker’s Quick Search.
Age distribution
Age distribution on social media in the Philippines
Source: Talkwalker Quick Search
As can be seen in the graph, age group 18-24 makes up the largest proportion of social media users, 52.7%. The runners-up are 25-34 year olds with 31%. Completing spot three and four are 13-17 year olds (13.8%) and 35-44 year olds (2.2%) respectively.
Language distribution
Language distribution on social media in the Philippines
Source: Talkwalker Quick Search
English makes up a little over half of the Philippines’ online conversations. Not far behind is Tagalog with 35.3%. Less common languages are Spanish (2.8%), Korean (2.2%), Japanese (1.7%), and Portugese (1%).
General social media stats
- Filipinos are the world’s number one social media users in terms of time spent online
- 76 million active social media users, 71% penetration, 13% year-over-year increase
- 72 million mobile social media users, 67% penetration, 16% year-over-year increase
- Average time spent on social media is 4 hours and 12 minutes
Facebook stats
- 75 million Filipinos are on Facebook, where 53% are female and 47% male
- Growth has been positive (2.7%) the past quarter
- ‘Page video posts’ show the highest engagement rate (6.05%)
- 97% of internet users report using Facebook
- One of the most engaging posts in 2019 so far came from Angel Locsin:
Top 10 Facebook influencers in the Philippines
- 1. MYX Philippines
- 2. Alodia Gosiengfiao
- 3. Starbucks Philippines
- 4. Angel Locsin
- 5. Globe Telecom
- 6. Drew Binsky
- 7. Smart Communications
- 8. Niana Guerrero
- 9. Puregold
- 10. Honda Philippines
Instagram stats
- 11 million people can be reached by Instagram ads
- 64% of users are female and 36% male
- 14% of all adults can be reached via Instagram
- Quarter-on-quarter growth has been positive by 10%
- 64% of internet users say they use Instagram
- 20% of internet users in the Philippines aged 55–65 use Instagram
Top 10 Instagram influencers in the Philippines
- 1. bege (@berkcan)
- 2. hailee steinfeld (@haileesteinfeld)
- 3. Andrea Brillantes (@blythe)
- 4. Catriona Gray (@catriona_gray)
- 5. Anne Curtis (@annecurtissmith)
- 6. Naddie (@nadine)
- 7. Angel Locsin (@therealangellocsin)
- 8. Princess Mae (@maelovecleo)
- 9. Hyoyeon Kim (@hyoyeon_x_x)
- 10. Natalia Guerrero (@onewithnatalia)
Download the list of must-follow Instagram influencers in the Philippines.
Twitter stats
- 5.08 million Filipinos are on Twitter
- 6.6% of all adults can be reached via Twitter
- Quarter-on-quarter growth has been positive by 3.4%
- 63% of users are female and 37% male
- 54% of internet users report using Twitter
- The most engaging Tweet in 2019 so far came from @yvonnethebird12
My dad has been really depressed ever since our family dog passed away and today I surprised him with a new puppy pic.twitter.com/1djg0FGMVf
— lil bon bon (@yvonnethebird12) March 25, 2019
Top 10 Twitter influencers in the Philippines
- 1. Relationships (@ohteenquotes)
- 2. トミー(水溜りボンド) (@miztamari_nikki)
- 3. Angel Dei (@_angeldei)
- 4. youbirth (@Hubeeert7)
- 5. 8bitfiction (@8bitfiction)
- 6. Star Cinema (@StarCinema)
- 7. ABS-CBN News (@ABSCBNNews)
- 8. kurtneh (@kurtnysgvia)
- 9. KATH (@bernardokath)
- 10. SENYORA (@Senyora)
Snapchat stats
- 3.7 million Filipinos use Snapchat
- 4.8% of adults can be reached on the messaging app
- Quarter-on-quarter growth was positive by 8.8%
- 81% of Snapchat’s users are female, 14% are male
- Of 55-65 year olds, only 5% are on Snapchat
LinkedIn stats
- 7.4 million LinkedIn users are in the Philippines
- Of all adults in the country, 11% can be reached on the social platform
- Quarter-on-quarter growth hit 10%
- The user ratio of men to women is 1:1
Stats across all social media
Only 4.1 million unique authors were responsible for all social media activity in the Philippines during 2019 so far!
Top 10 hashtags in the Philippines
- 1. #BBMAsTopSocial
- 2. #BTS
- 3. #DyisIsItManila
- 4. #MayWard
- 5. #EXO
- 6. #TwitterBestFandom
- 7. #MGMAVOTE
- 8. #MaymayEntrata
- 9. #ScoompiAwards
- 10. #EdwardBarber
Top themes in the Philippines
Top themes cloud, the Philippines
Source: Talkwalker Quick Search
Top emojis in the Philippines
Top emojis cloud, the Philippines
Source: Talkwalker Quick Search
Top visited websites and search queries
According to SimilarWeb, the 5 most visited websites are:
- 1. Facebook.com
- 2. Google.com
- 3. Google.com.ph
- 4. YouTube.com
- 5. Yahoo.com
According to Alexa, the 5 most visited websites are:
- 1. Google.com
- 2. Youtube.com
- 3. ABS-CBN.com
- 4. Facebook.com
- 5. Reddit.com.ph
No surprise here, Google dominates the search engine market, maintaining an 88.47 percent market share as of April 2019.
The top 5 search queries on Google are:
- 1. Facebook
- 2. YouTube
- 3. Amazon
- 4. Weather
- 5. Google
The top 5 search queries on YouTube are:
- 1. PewDiePie
- 2. ASMR
- 3. Music
- 4. Markiplier
- 5. Old Town Road
