Are you looking to catch up with some of the best blog posts published recently? Here at Talkwalker we noticed that in March many bloggers were speaking about relationships on social media.
Here is the list of some of the most popular articles that caught our attention:
Introduction
The emotional relationships cultivated by a brand, whether it’s a personal brand, a product brand or a company brand with its online community calls for loyalty and advocacy that may result in purchase behaviour. It all starts with a good content strategy on social media, which is the best way for brands to provide potential consumers with information to make decisions, meet their needs, and motivate them.
Build Trust, Not Traffic
Mark Schaefer goes the extra mile by saying we marketers should build “trust, not traffic”. Word of mouth works better, and faster, if you get the information from a trusted peer and not a generic news aggregator. “Power on the web does not come from content. It comes from social transmission.”
Top sharer on Twitter for this article: Jay Baer
Understand The Dynamics Of The Realm Of Content Marketing
It’s so nicely put by Wade Harman on Convince & Convert: “If content is king, which it is, and community is the kingdom of content, then relationship marketing is the Ace.”
Top sharer on Twitter for this article: Jay Baer
Beyond the tools: the truth about social media
While the web is ecstatic about the abundance of social media tools challenging each other with powerful functionalities, success on social media cannot solely rely on their performance. The goal to keep in mind is what comes out of it: “Social media is about being social and person-to-person relationships” says Olga Andrienko on The Social Media Hat – nevertheless, her 7 ultimate tools to Twitter success are worth checking out!
Top sharer on Twitter for this article: Mari Smith
Digital strategist Danny Brown also gave a great argumentation in favour of good ol’ emails for optimal relationships: “The best relationships are those one-to-one interactions you get when someone replies to your blog post with an email about how it made them feel. I’ve had some of the most personal and powerful conversations via email after a post has gone live – RSS could never hope to achieve that.”
Top sharer on Twitter for this article: Gerardo Lara
However, if you are new to the industry, chances are you don’t have the patience to start from scratch and wait for relationships to grow over time. While each connection could be key to your business someday, in the meantime you can identify influencers and privilege the connection with them, as they will be able to propel your visibility online with less efforts and more results than you ever can at this time.
Influencer Marketing Is Key To Your Relationship Strategy…
Targeting your industry’s influential bloggers will amplify your message to a wide and specialized audience from whom they have earned the trust themselves. On the long run, such connections have visible benefits for your reputation, referral traffic sources, brand endorsement and overall support, as presented by Ann Smarty on Small Biz Trends.
Top sharer on Twitter for this article: Tim Hughes
… And will grow in importance, so don’t miss out
Jay Baer is very right in saying that Influencer Marketing is drastically gaining in importance as it is the catalyst to great content’s virality. “Influencer marketing is BIG business, and here to stay.” concluded Baer in his recent article.
Top sharer on Twitter for this article: Martin Jones
Convinced? Here Is Additional Advice Regarding Influencer Marketing
Your marketing team should have someone in charge of partnership marketing, says Sujan Patel on Buffer’s blog. “Someone who can help you build relationships with other like-minded businesses that would be willing to partner up on blog posts, webinars, infographics, and other types of content.”
Top sharer on Twitter for this article: Inbound Dot Org
Pratik Dholakiya gives his great tips to make influencers part of your content distribution process, which includes a content strategy that appeals to them and involves them, but also offline networking.
Top sharer on Twitter for this article: BizSugar
Patience Is A Virtue, And Is No Exception In Marketing
Building relationships through content sharing does not necessarily make your readers and followers decide to buy your product instantly, but “it keeps them engaged and brings them closer to a purchase decision when the time is right.” says Jothi Nedungadi. If you put all these advices into practice, you will be able to understand why patience pays off!
Top sharer on Twitter for this article: Mike Street
Do you have any other tips to share concerning influencer marketing and relationships with your community? We’d love to hear your thoughts on @Talkwalker!
