New Features from Talkwalker: Time Lapse Graphs, Improved Instagram KPI’s and LinkedIn Monitoring

New Features from Talkwalker: Time Lapse Graphs, Improved Instagram KPI’s and LinkedIn Monitoring

The world of social networks and online data is in constant flux. Every month (perhaps even every week!) new networks emerge, changes are made to engagement options and businesses adjust their priorities. We’re constantly working with clients and assessing the market to add new features and revamp existing features to make sure our users always get the information they need to make better decisions.

In our latest release, we’ve added new sources, enhanced our social media analytics and upgraded our data visualizations to further improve our data coverage and add deeper context to your data. Here are our top new features and how to use them.

Time Lapse Graph

What is it for? Understanding the evolution of social discussions about trends, brands, events and more

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Time-lapse graphs provide a clearer view of how discussions around key topics and brands develop over time

How can I use it?

- Campaign Management: Get a clearer view of exactly when marketing campaigns engaged the public.

- Crisis Tracking: Analyze a crisis more effectively by knowing how key topics of discussions evolved from one day to the next.

- Market Research: Track evolution of market/industry trends more easily with instant day by day, week by week or even month by month analysis.

In-Depth Instagram and YouTube Analytics

What is it for? Finding more in-depth insights into how your own and your competitors Instagram/YouTube channels are performing using detailed metrics for audience activity, audience growth and owner activity.

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In-depth Instagram analytics allow companies to benchmark performance on the key channel against competitors

How can I use it?

- Social Media Marketing: Know exactly which posts are driving follower growth and engagement on Instagram and YouTube.

- Community Management: Compare performance across all major social networks at the click of a button.

- Competitive Intelligence: Use detailed metrics to see how your social performance compares to industry peers and identify best practices.

LinkedIn and VK Monitoring

What is it for? Tracking performance of your own LinkedIn Company Page and monitoring your brand and key topics on Russia’s largest social network, VK.

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VK monitoring gives users a pivotal insight into trends in one of the world’s most important growth markets

How can I use it?

- Performance Measurement: Track key indicators of LinkedIn performance and easily compare metrics with other social networks within Talkwalker.

- New Market Monitoring: Get key insights into the Russian market by analyzing trends across the country’s biggest social network.

- Best Practice Identification: Improve LinkedIn and VK performance by seeing which posts deliver the most engagement and drive follower growth.

These are just a few of the additions to the Talkwalker platform we’ve announced this month and we’re confident that they’ll help marketers, PR specialists, community managers and more find the information that matters for their needs. By having access to deeper insights across more networks and using better methods for visualizing data, brands can ensure their social listening efforts are even more aligned with their ultimate business objectives.

To try out these great new features, contact us today and we’ll set you up with a demo with one of our expert consultants.

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