6 must-haves for your 2019 marketing and social strategy
Sharpen your skill-set as a marketer with the best digital marketing resources in the industry. I’ve created a library, stuffed to the rafters with expert opinions, free templates, tips and tricks, eBooks, and more. Review 2018. Master 2019. Be action-ready for the oncoming digital storm with a targeted marketing and social strategy.
Click once - above - for my must-have marketing and social strategy bundle, or just grab the ones you want, below.
A collection of essential reads covering everything from the latest social media trends to identifying your brand purpose. Choosing the best marketing tools to measuring the ROI of your sponsorship campaigns.
There are social reporting and hashtag tracking templates, simulated competitor analysis reports, and brand SOV reports. You’ll see the best social listening tools in action, and real-life reporting.
What’s the takeaway?
It's a biggie... be fully equipped to smash your marketing and social strategy goals.
- The competition won’t know what's hit them, as your brand snatches the competitive edge out of their sweaty hands
- "Hear me roar!" In your industry, your share of voice (SOV) will be like thunder
- You’ll knock influencer marketing out of the park
- Witness your digital marketing campaigns being hailed as industry benchmarks
Enough already! Let’s get going…
Marketing and social strategy bundle - Digital marketing strategy guide 2019.
When your boss asks the following questions...
Last year’s marketing campaigns, what were the results? What do you have planned for next year?
What will you say?
“Pretty good, pretty much the same.”
That won’t cut it.
39% of businesses say their marketing strategies are effective.
Meaning 61% have no clue!
Do you have a clue?
You need to be able to highlight your successful campaigns, and show how they worked - I’m talking analysis and stats.
- Admit what didn’t work, and why
- Explain what your competitors are doing
- Prove your audience demographic is still relevant
- Justify next year’s campaigns
This eBook will show you how to plan, execute, measure, and analyze your past, present, and future campaigns. It includes reporting templates, tools, checklists, and real-life examples. SWOT and TOWS analysis, brainstorming best practices, identifying your SMART goals, and tracking your share of voice.
Marketing and social strategy bundle - The perfect marketing tech stack.
7000+ marketing technology tools to choose from! How do you plan to find the ones that’ll work for you, your brand, and your team?
Get your martech stack right, and your marketing team will run like a well-oiled machine.
Get it wrong, and we're talking Tin Man!
The right tools will automate repetitive tasks, help you connect with your customers, drive sales and customer retention. The right tools will help you listen and analyze online conversatioms. The right tools will help you manage your blog and editorial calendar.
Potentially, you're looking at a lot of tools. Which is why, choosing the most effective and efficient, is crucial.
This report will explain...
- The marketing tools you’ll need to streamline your processes
- How to ask the right questions and choose a vendor
- How to choose the best tools for the best martech stack
Marketing and social strategy bundle - Influencer marketing strategy guide.
Influencer marketing drives 11x more ROI than traditional digital marketing channels. With an average $6.85 ROI for every dollar spent.
That’s why 94% of marketers do it.
To use influencer marketing successfully, you need a strategy.
While there are heaps of influencers to choose from, how do you know which are going to work with your brand? How do you decide your campaign? How do you measure the impact of your campaign?
This strategy guide will explain the challenges, and how to tackle them:
- Finding where your influencer campaign fits in your overall marketing strategy
- Which influencers will work best for your brand
- How to brief influencers so they’re onboard with your needs
- Measuring the success of your influencer campaigns
Marketing and social strategy bundle - Create marketing campaigns that impact.
Do you think your marketing campaigns are making an impact? Is your targeted audience listening to your message and remembering it? What’s the buzz surrounding your brand - good or bad?
Ignored or trashed, your brand will suffer. Your ROI will suffer. Your business will suffer.
It’s noisy out there. Hearing and reacting to issues is hard. That’s why this campaign playbook is a must-have. It shows you real-life brands who have identified and tackled negativity, and triumphed.
- ASOS monitored 82,000+ posts and found top influencers to fight its cause. How?
- A+ Water turned sentiment surrounding its artichoke water from negative to positive. How?
- Mexican influencer. What?
Marketing and social strategy bundle - Rock brand purpose.
Is your brand purpose-driven? It’s a big ask. Miss the mark, and your brand becomes a pariah. Get it right, and your brand’s saluted as a hero.
One of the predicted social media trends for next year, is the impact Generation Z is starting to have on marketing. It’s a generation of individuals who value a brand that’s prepared to fight a cause.
You have to do it with your eyes open. Your brand has to demonstrate integrity. It must be genuine. Take a look at the brands that rocked, and the brands that were mocked.
- The brand values promoted by Lush resonate with its consumers, meaning the brand can rely on organic sharing and content marketing to spread its message.
- Big OOPS for Starbucks! What was its fatal mistake?
- Cards Against Humanity = brand with high moral values. What the…?!!
Marketing and social strategy bundle - Cashing in on social media trends.
Social media is in flux. We know it’s vital to our marketing strategies, but how can we keep up with the constant changes, the new trends that appear every year?
I feel your pain. I’m here to help.
Every year, Talkwalker hunts down experts and asks them to polish their crystal balls and look into social media’s future. The trends that’ll shape how to create a successful social strategy. How we can exploit them, and win.
Experts this year include Christopher S. Penn, Gini Dietrich, Rand Fishkin, Lilach Bullock, Neal Schaffer, Joanne Sweeney-Burke, and oodles of others. The trends? Here’s a taster - social activism, Gen Z’s impact on marketing, data maturity, artificial intelligence, marketing vs PR, and the shift in influencer marketing.
To help you work with next year’s social media trends, I’m offering you an eBook that shows you how to cash in on social media trends. How to join in and become part of a trend.
Six social strategy resources that you can explore as a social media manager to sharpen your skill-set and manage your marketing campaigns more effectively.
Great for newbies and experienced social media superstars. Expand your knowledge and that of your team.