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Marketing Fail… No More: Top Mistakes Influencers Tell Us To Avoid

Marketing Fail… No More: Top Mistakes Influencers Tell Us To Avoid

New York Times best-selling author Brandon Mull once said: Smart people learn from their mistakes. But the real sharp ones learn from the mistakes of others.

While it’s undeniably hard to make brilliant marketing choices all the time, it’s nevertheless possible to consistently avoid known mistakes – some of which can be costly to your business and your reputation.

While as marketers you are requested to be flexible, creative, and reactive (creactive?), your mind must focus on the details that can change everything; whether it concerns your marketing strategy, your company’s digital transformation, or your daily online marketing, influencer marketing, blog traffic, social media practices, or website construction. That is indeed a LOT to take care of!

Using the social media monitoring tool Talkwalker we decided to look at the most popular blog articles of April which share the worst fails witnessed by influencers… and tips on how to avoid them. Make sure to check them out!

Here is the top 10 list of articles sorted by level of shares. See if you are making one of these common errors!

List of most popular articles in April about Marketing mistakes

#1. The Influencer Marketing Fails (Part I), by Douglas Karr via Michael Stelzner

  • Not encouraging influencers to share online at events you organize
  • Focusing on reach and popularity, but not necessarily on influence when choosing influencers

Douglas Karr

#2. The Digital Transformation Fails, by Martin Gill

  • Leadership isn’t just the CEO’s job
  • Digital is more than a bolt-on
  • Past technology mastery does not predict digital business success
  • You think you know all the answers

Martin Gill

#3. The Social Media Fails, by Carter Hostelley

  • You don’t understand how your buyers engage on social
  • Your content Is all about you
  • You’re making it about quantity, not quality
  • You don’t know which social media goals to set
  • You don’t know your social numbers
  • You’re inconsistent at best

Carter Hostelley

#4. What to do in the immediate aftermath of the social media fails, by Evan Lepage

  • Acknowledge the blunder, immediately
  • Don’t censor negative feedback
  • Apologize, for real
  • Be transparent about how you’re fixing it
  • Reach out to influential community members
  • Don’t forget it, learn from it
  • Share your experience with others
  • Follow through on preventing future incidents
  • Don’t let it scare you (or stakeholders) off from social media

Evan Lepage

#5. The Blogging Fails, by Ian Cleary

  • Not having a great ‘Meta Title’
  • Not having a mobile version of your blog
  • Having a slow blog means losing visitors
  • Meta titles and meta descriptions too long or too short
  • Sharing your blog content once means less traffic
  • Ignoring Google semantic search

Ian Cleary

#6. The Website Fails, by Google via Shelly Kramer

  • Blocked JavaScript, CSS and image files
  • Unplayable content
  • Faulty redirects
  • Mobile-only 404s
  • App download interstitials
  • Irrelevant cross-links
  • Slow mobile pages

Shelly Kramer 1

#7. The Online Marketing Fails, by Julie Joyce

  • There is no link
  • There is inaccurate or outdated information
  • There is a lack of interest in keeping your business

Julie Joyce

#8. The Influencer Marketing Fails (Part II), by Britt Michaelian

  • Choosing the wrong influencers
  • Disorganized campaign
  • Poor communication
  • Hiring a service to manage the campaign and not connecting directly with influencers to maintain brand integrity
  • Not paying influencers

Britt Michaelian

#9. The PPC Marketing Fails, by Jomer Gregorio

  • Too broad keyword targeting
  • Not using specific campaign type
  • Running untested Ads
  • Using poorly created landing pages
  • Using poor Call-To-Action terms
  • Putting too much focus on the number one position
  • Targeting the wrong audience
  • Overlooking the power of remarketing

Jomer Gregorio

#10. The Marketing Strategy Fails, by Shelly Kramer

  • No marketing strategy at all
  • Relying on tactics instead of strategies
  • Having the same strategy as the competition
  • Buyer needs not met by marketing strategies
  • Marketing strategy misaligned with corporate strategy
  • Marketing strategy misaligned with product strategy

Shelly Kramer 2