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Insurance and Social Intelligence: 6 steps to refine your product development strategy

Insurance and Social Intelligence: 6 steps to refine your product development strategy

Insurance is a tricky business. Products aren’t really tangible and its importance only becomes apparent for customers when incidents occur. What’s more, product differentiation can be a problem as customers can find insurance products hard to distinguish. The vast quantities of data that are available from social media and online media could be a gold mine of information to help insurance c