Customers are telling great stories online. The way users interact with brands today is changing, and visuals are at the heart of these new relationships. Using our groundbreaking image recognition technology, we looked at the types of visual posts that users have shared about Nutella and prepared a short video about the story that Nutella lovers are telling on social media.
With the help of visual listening, brands like Nutella can uncover the stories that otherwise remain hidden to them when the brand name isn’t referenced in text. To learn more about image recognition and social listening, read our report “Why Visual Listening is the Next Big Thing for Marketing“.
