Talkwalker is a powerful and easy-to-use social media monitoring and analytics tool used for online reputation tracking, campaign measurement, crisis monitoring and early-warning alerting.
Whether you are pulling data for pitches, making client recommendations, optimizing campaigns, or just in need of a dedicated monitoring service to retain and service your client base more efficiently - Talkwalker can help by providing you with effective, customized media monitoring and reporting for your clients.
Social Media Monitoring can support a wide variety of modern media agencies' requirements in terms of social media monitoring, custom analysis, measuring engagement and reporting. Below you will find a non-exhaustive list of the different services that you can now offer to your clients through using our easy-to-use and incredibly powerful tool!
Diagnosis
- Identify industry influencers (twitter users, bloggers, journalists)
- Social Listening (who is saying what, where, when and how?)
- Digital strategy (Brand presence, Brand voice, Brand Reputation, Content Strategy etc.)
Monitoring
- Consulting services based on your monitoring strategies (deeper insight for keywords, search strategies, etc.)
- Identify easily any brand mentions, news & relevant information
- Prioritize & categorize brand mentions, news & industry information
- Monitor trending topics related to your clients
- Crisis & Issue management: get real-time alerts about sensitive topics so that you and your client can react proactively.
Research & Analysis
- Buzz analysis
- Track, manage & analyze your online marketing and PR campaigns - Analyse owned and earned media
- Online Brand Reputation and Sentiment Analysis
- Competitive intelligence
Social engagement
- Social Business (CRM integration, lead identification)
- Manager Influencer & Blogger relations
- Community management. Respond to mentions, influencers and interact with your client’s social channels directly from the Talkwalker tool.
And much more!
