Handling Social Media Marketing – Top Blogs in November

If content marketing is one cornerstone of a successful online presence, social media marketing and ads are certainly another. While many people like to read a good blog post every now and then, they are constantly on social media – which is a great opportunity for marketers, as we here at Talkwalker realized when looking at the top blogs of November. Social Media advertising and marketing on social was all the rage.

The 10 top blogs on social media marketing in November, sorted by buzz (aka engagement levels) were these:

A Comprehensive Guide for Instagram Ads

With Instagram becoming more and more popular in the world of social networks, its value for marketers has risen as well. The mobile ad revenue of the image platform is predicted to reach close to 3 billion dollars in less than 2 years. With this kind of spending, knowing how to manage your Instagram ads is essential. Kristi Hines gives step-by-step instructions to setting up Instagram ads for your brand:

Understanding YouTube Ads

Videos are just as important for marketers, but few people truly understand how to produce goodvideo ads on YouTube or other video platforms. Cue Michael Stelzner’s blog post on creating and running video ads successfully! The process of making a video ad, how to run video ads on YouTube and questions about the budget for video ads are all explained in this blog post.

Why You Need Facebook Conversion Pixel

The ultimate goal of social marketing is converting fans into website visitors and, ideally, customers. Facebook for Business offers a tool to track conversion, optimisation and remarketing of your ads. Andrea Vahl explains what to look out for in the tool after recent changes and everything else marketers need to know.

How to Optimize Your Social Media Marketing

“However, in spite of all the ballyhooing about the medium, social media marketing is still limited to posting an update or two every day”, criticizes Pratik Dholakiya in his article for Entrepreneur.com. With many businesses failing to adapt their social media marketing strategies, Pratik shows 4 easy ways to make more of the opportunities offered by social media. My favourite tip: co-creating content with customers – after all, who better understands your customers than your customers?

Lowering the Cost of Social Media Marketing

With marketers planning to spend an astonishing 33.5% more on social media ads until the end of 2015 than they did in 2014, Evan LePage compiled a list of ways to keep costs at bay. From testing to targeting and quality scores, there are many helpful tips for marketers with limited budgets on how to budget for social media ads.

What’s the Science Behind Social Media Marketing?

Which platforms are most effective for marketers? How to optimize traffic or conversion rates? How should you target mobile users? John Jantsch answers plenty of marketing questions in this podcast, giving valuable insights for marketers across the board.

Facebook Made Money This Year, and So Should You

Facebook is still the top player when it comes to social networks, and its ad revenue continues to grow. In the United States, Facebook’s ad revenue in the third quarter of 2015 averaged $10.49 per user. With ad spending on Facebook likely to grow even more, Heidi Cohen gives 10 Facebook Marketing Tips, based on the Q3 earnings of the social network.

Customer Trust vs Customer Action

Staying with Heidi Cohen, she also wonders if customer trust or customer action yields better results for marketers in this post. With 46% of users trusting social media advertising, Heidi offers a substantial list of tips for marketers and advertisers to improve customer trust and find out which approach works best for their social media marketing.

4 Key Factors to Social Ad Success

A summary of a presentation from Festival of Marketing, Jack Simpson describes 4 key factors in the success of social advertising for E-commerce brand Shop Direct. But his tips for creating great social media ads work for every other industry, too:

  • Set measurable KPIs
  • Remain creative
  • Work across departments
  • Focus on fewer channels, but put more effort into making them great

Last But Not Least: Knowing the Numbers for 2016

Irfan Ahmad takes a closer look at the 4 trends in advertising budgets for 2016 that marketers need to know. The key takeaways: digital, mobile and video are the terms you should keep an eye on during the next year

  What are your experiences with social media advertising? We’d love to hear about the good, the bad and the ugly. Share your experiences below in the comments or tweet us @Talkwalker.

Topics

Share it