Corbyn Continues to Dominate Labour Leadership Race on Social Media
A snapshot of some of the social media statistics around the Labour leadership race. All statistics are from July 1 - July 30.
- Corbyn most mentioned on all social channels even excluding Twitter
- Sentiment for all candidates is low excluding Twitter Mentions but highest for Corbyn
- Corbyn’s extreme social popularity matched by huge increases in follower growth
- Cooper has limited online presence (especially on Twitter), losing social battle
Total Mentions (all online channels)
- Corbyn mentioned more than rest of candidates combined. Majority of mentions coming from Twitter. When Twitter is excluded, Corbyn still in the lead but not by as wider margin:
- Corbyn has just under double mentions of Burnham with Kendall, Cooper not too far behind.
- Looking at overall top themes we can say that Corbyn dominates:
- 6 of the top 10 topics/terms/hashtags associated to Labour leader candidates are directly related to Corbyn
Overall sentiment shows Corbyn with highest positive, lowest negative
Most influential Tweeters about leadership candidates
(Top 10 Twitter influencers sorted by engagement)
- Corbyn and Burnham both make the list. Socialist campaigner George Aylett also scores highly as does the Independent.
Candidate mentions in UK regions excluding London
(NOTE: Scales different for graphs)
Social Media Activity of Leaders
Corbyn’s follower growth over last month is remarkable:
- Despite Corbyn not being the most active his share of the social conversation is much bigger than the more active Burnham
Image Credit: Wikipedia, resized to 1024 x 582