Case Study: Talkwalker Monitoring and Alerting System improves supply chain management in the automotive industry
A major European car manufacturer selected Talkwalker to include online news and social media in their supply chain risk identification efforts. Automobile manufacturing companies are heavily reliant on their suppliers to provide car parts and other deliverables on time and with strict quality standards. Any change in supplier reliability can have disastrous impacts on the efficiency and effectiveness of production.
As part of a desire to protect their supply chain from potential risks, the client wanted to find ways to quickly and proactively identify any issues to mitigate negative effects. They had two main requirements: firstly to ensure that teams be alerted of all events without delay, from wide-ranging and partly customized information sources. Secondly the tool itself should be easy to implement and use.
Deliverables & Insights
Talkwalker was implemented as the online monitoring and alerting tool to instantly notify teams of any critical events related to their suppliers. By crawling amongst the 100 million indexed sources of relevant news, blog and forum websites, supply managers could be instantaneously alerted of any potential risks such as those concerning financial stability, compliance and corporate social responsibility. Customized stakeholder sources covering specific topics and industries were also added and grouped together for a quick sift-through of the results.
Results relating to the different risks are presented in the Talkwalker dashboard that is built as an intuitive search engine interface. Two employees are responsible for validating the results before dispatching notifications to relevant departments. Search