Visual Storytelling
Spreadeagled on the beach, turning 50 shades of pink - what you need is a Unicorn Frappuccino. How to Use Visual Storytelling to Make Your Brand Instagrammable - is a bodice ripper that explains why and how brands should make a visual noise - a loud one.
Instagram is the fastest growing social media platform, stemming from our obsession with sharing images - endless pictures of cats, photos of food, selfies, and more selfies. This trend for sharing exists because of social media - this post discusses brands that have exploited this, and won.
Why spend millions on advertising when you can get your customers to sell your products for you?!!
“Tastes awful… but looks great on social media.”
Crisis Management
Looking for light relief?
Liesa’s comedy of errors - Fortune 500 PR Disasters and How to Avoid Them - are sidesplitting examples of why a crisis management plan is super important.
When a brand - intentionally or otherwise - oversteps the mark, social media is there acting as a megaphone.
Looking for red faces? Go see McDonald’s being tasteless, Pepsi vs tear gas, and Dove being body-shamed.
— pilot (@pilotbacon) May 8, 2017
Oh, and check out the size of Wendy’s balls!
WTF are Consumers Doing With our Product?
Richard's gripping exposé - Decoding Consumer Behavior - reveals how AI-powered image recognition has made it possible to analyze the photos we’re sharing on social media. Specifically, those featuring brands and products being used in real life situations.
Brands are losing control of their online visual identity, with brand perception determined by the consumer rather than the brand. Decoding consumer behavior will help fine-tune customer-centric messaging and location-specific marketing campaigns. Brands include Heineken, Airbnb, Adidas, and TomTom.
So where are we drinking Heineken? In the bath, on a park bench, waiting outside the school gates for little Tommy?
Over to you, Richard.
Our blog speaks in many tongues - English, French, Italian, German, emoji, and the merest soupçon of sarcasm
Image Recognition
Let’s head to Italy with Anna to find out about #foodporn and pasta. Her study - #Foodporn: come e quanto si parla di #pasta su Instagram? - uses image recognition to understand how pasta is consumed. The wine that eaters are guzzling, the sauce they’re dribbling down their chins, and the shape that gets their pulses racing. Identified insights help brands to optimize their strategies for better audience targeting.
Measuring Dark Social Traffic
Liesa’s post - Dark Social: The Black Hole of Your Referral Traffic - explains Dark Social - not a social media network just for goths, but how cool would that be - and how it affects brands. How, despite being hidden, it can and must be measured.
According to RadiumOne data, 84% of shares happen via Dark Social. (Image: RadiumOne)
Social Listening
Heading across the pond, we catch up with Erin and her post - How to Use Social Listening for Travel Marketing. Social media has given us somewhere to bore everyone stupid with our holiday snaps. Oops, did I say that outloud?! I mean, share our holiday snaps and adventures. Erin’s blog post explains how the travel industry can harvest insights - consumer behavior, demographic trends, and influencers - and use it to optimize their marketing campaigns.
Hashtag tracking reveals what you audience is talking about for targeted ad campaigns.
Emoji Cloud
Our Emoji Cloud feature and Trump’s first 100 days were a match made in heaven and it was a battle as to who’d write the post. Liesa triumphed - the force is strong with this one… hmmm!
Her hugely popular post includes the emoji clouds generated around Merkel and the non-handshake, Trump confusing Syria and Iraq whilst scoffing chocolate cake, and the invisible inauguration crowd.
Trends, Hashtags, Sentiment
ACHTUNG ACHTUNG!!!
You’ve not a care in the world, lying on a sun lounger nibbling a schnitzel, but on 24th September Germany will be heading to the polls for the Bundestag 2017 election. A parliamentary vote where the stakes are high.
I’m totally not qualified to explain all the ins and outs. Thankfully Daniel’s post - Die Bundestagswahl 2017 im Web und Sozialen Medien, with live dashboard, is updated weekly with data, insights, highlights, and trends about the election. The most recent insights coming from G20.
The most common hashtag was #G20, used 203,988 times between July 1st and 7th.
Going Viral - #MakeOurPlanetGreatAgain
It was a sad day when Donald Trump announced that the US would leave the Paris Accord. Emmanuel Macron quickly responded with a speech in English in which he adopted Trump’s slogan, ‘Make America Great Again’, with a twist. Macron ended his speech by calling on citizens to #MakeOurPlanetGreatAgain.
Bonjour Albane!
Unable to resist, Albane fired up Talkwalker to track this hashtag going crazy. In her post - #MakeOurPlanetGreatAgain vu des réseaux sociaux - she explains this phenomenon.
— Emmanuel Macron (@EmmanuelMacron) June 1, 2017
No text required, this post triggered an avalanche of shares on Twitter and beyond.
Innovation Starts With Lightsaber Fights
What’s Been Going Down at Yeti HQ? was posted on my seven-month anniversary of starting at Talkwalker. Only after listing features introduced since I joined, did I realize how many there had been.
It’s also the day I found out that we have a fully-armed team of Jedi Knights!
In 2017 alone, we’ve launched Facebook Insights integration, integrated Google Analytics, added scenery and object detection to our award-winning image recognition technology, and introduced our Emoji Theme Cloud.
In May we announced Smart Filters that can detect emotions, risks and threats, and product insights behind online chats; plus, a major update to the Talkwalker for Hootsuite App. Check out Erin's post - Yeti Loves Owly - for more details.
Bye | Au Revoir | Auf Wiedersehen | Addio
I think that’s enough to get you started.
Just a few favorites, but there are plenty more if you’re bored - lying around all day, drinking Heineken, eating pasta.
If you’re interested in giving Talkwalker a whirl, sign up for a free demo, you’re gonna absolutely love it!
