You probably know, or know you should know about social listening. Or perhaps you have your own interpretation of what this practice means. But are you really convinced by the method you are using to monitor social media? Doing it right starts by using the right social listening tools, because it has serious repercussions on the quality and timeliness of insights you can use to enhance your communication and business.
Naturally, advanced social media monitoring spiced up with a bit of creativity goes beyond simply monitoring your brand or company name for online reputation management purposes. Scouring the web has use cases as varied as content marketing, hashtag analysis, competitive intelligence and also social selling, customer service and product development.
This article looks at social listening tools used and recommended by the social media experts so you can make your own opinion on which tool is best suited to your business.
Talkwalker: For Streamlined Processes Lovers
"I leverage Talkwalker to monitor the latest content from companies in B2B that I am prospecting. I use this content to start conversations with influencers within that organization to start online conversations adding value and then move conversation offline into sales process. The tool is simple and lets me streamline my process saving me a ton of time.”
- Jack Kosakowski (@JackKosakowski1) is the Regional Sales Manager at Act-On Software.
Twitter Archiver: For Spreadsheet Lovers
“I am using Twitter Archiver for both listening conversations on Twitter around my brand. It will also permanently save the tweets in a Google Sheet. You can use the tool to monitor tweets around any conference hashtag, learn what people are saying about your brand, track popular search terms, save tweets from any geographic location and more.”
Amit Agarwal (@labnol) is a technology columnist and founder of Digital Inspiration.
Hootsuite: For Social Media Engagement Lovers
“Hootsuite is my number one, social media monitoring tool — to say the least. What makes Hootsuite different from the rest of the social media dashboards like Buffer is the ability to monitor and listen to what people are saying about your brand (or your competitors). This means that you can engage and respond to them immediately.”
- Yolanda Tates (@YolandaTates) is the Digital Marketing Manager at Valet Interactive.
Addict-o-matic: For News Lovers
“Addict-o-Matic allows you to customize an interface and keep track of a number of sites that, to be honest, nobody else is thinking about. It makes it very easy to see the latest buzz from sites like Truveo, Blinkx and Twingly, which aren’t being harvested daily by most marketers/content sharers.” as seen on Social Media Examiner.
- Elijah Young (@elijahryoung) is the lead strategist and owner of Social Talk Live.
Social Searcher: For Buzz Lovers
“It’s about time!!! Finally, an amazing all-encompassing online tool that allows anyone to search for practically any term, phrase or hashtag from today’s most popular social media networks.”
- Alex Stojkovic (@stojkovic_alex) is the Founder of Follow-Rocket.com.
Are there are any other social listening tools that you’ve discovered recently? Or do you have some tips to conduct smart social listening? Let us know @Talkwalker. Also learn more about us by clicking below:
