Yann's blog
Vodacom's marketing strategy
Vodacom’s marketing strategy has been hugely successful in enabling the South African mobile network to achieve a massive brand pivot. In the last few years, it went from being just a telecommunications provider to becoming a leading digital company. Keep reading to find out how it managed the pivot and get inspired!
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UK Social media trends 2023 - Let’s talk consumer community
For 8 years, Talkwalker has been talking to marketing experts from across the globe and predicting the top social media trends for the year ahead. Coming out of 2 tumultuous...
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What is social media intelligence?
It’s been said time and time again that organizations get incredible value from being active on social media and by investing into social media reporting, analysis, and data monitoring. Social...
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12 of the best UK marketing blogs
Marketing is a fast-paced industry, with new developments all the time. Whether it’s implementing the latest trends in influencer marketing, or understanding Google’s newest algorithm change to optimise your SEO...
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Social media statistics in the UK
More than three-quarters of the UK’s total population are active on social media, compared to just 58.4% globally. And, as a mobile-first nation, usage rates are astronomically high - with...
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Ultimate list of Instagram influencers in the UK
Instagram puts the ‘I’ in influencer, and has rapidly become the go to tool for influencer marketing. With the highest engagement of all social networks, its integration into marketing strategies...
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UK food industry trends
The food industry in the UK, like every industry, has its own challenges and opportunities. It’s crucial for marketing, communications, and insights professionals to be aware of the latest food...
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Consumer insights on Veganuary: the ‘steaks’ are high for UK brands
Veganuary was the talk of the town! The global phenomenon is growing in popularity across the UK with tens of thousands of conversations in just one month. Now that’s a...
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Yann's Publications
Consumer behaviour: Mainstream vs Vegan Skincare
As sustainability continues to dominate vast swathes of the conversation around skincare, much attention has been drawn to the rise of vegan brands, the impact of this rise on the beauty market, and the blurred lines between the two.
Whichever camp you are in, the cosmetics industry has seen significant change, and vegan brands have demonstrably made inroads. But in...
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UK Christmas ads leaderboards
It's become a national tradition. Every year, when the festive season comes around, UK brands vie to put out the best Christmas advert of the year! The 2022 Christmas ads...
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UK Utilities Industry
The energy crisis is unprecedented. A year ago today, 4.5 million UK households were deemed to be in fuel poverty. Data predicts this figure will rise to 6.7 million. This...
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How social media engagement helped Bayes navigate a sensitive renaming project
The London-based, internationally-focused business school used Talkwalker insights and Hootsuite to inform news updates and correct misinformation.
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What voice of the customer can do for your brand
The power relationship between brands and consumers has changed in recent years. Today, brands must adapt to consumer needs and expectations or die. It is now more important than ever...
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