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Yann's blog

Vodacom marketing strategy

Vodacom's marketing strategy

Vodacom’s marketing strategy has been hugely successful in enabling the South African mobile network to achieve a massive brand pivot. In the last few years, it went from being just a telecommunications provider to becoming a leading digital company. Keep reading to find out how it managed the pivot and get inspired!
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Image showing group of women sat together in a circle with text: UK Social Media Trends 2023 - Let's talk consumer community

UK Social media trends 2023 - Let’s talk consumer community

For 8 years, Talkwalker has been talking to marketing experts from across the globe and predicting the top social media trends for the year ahead. Coming out of 2 tumultuous...
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The image has the title written on the right: What is social media intelligence? On the left side it shows a digital map with icons for email, network, symbols, workstation and global.

What is social media intelligence?

It’s been said time and time again that organizations get incredible value from being active on social media and by investing into social media reporting, analysis, and data monitoring. Social...
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Woman on sofa reading article on best UK marketing blogs on laptop

12 of the best UK marketing blogs

Marketing is a fast-paced industry, with new developments all the time. Whether it’s implementing the latest trends in influencer marketing, or understanding Google’s newest algorithm change to optimise your SEO...
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Social media statistics in the UK

Social media statistics in the UK

More than three-quarters of the UK’s total population are active on social media, compared to just 58.4% globally. And, as a mobile-first nation, usage rates are astronomically high - with...
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Young woman trying make-up while filing herself with a phone and light.

Ultimate list of Instagram influencers in the UK

Instagram puts the ‘I’ in influencer, and has rapidly become the go to tool for influencer marketing. With the highest engagement of all social networks, its integration into marketing strategies...
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Image of vegetables and ingredients in bowls on a wooden table next to the blog title: UK food industry trends

UK food industry trends

The food industry in the UK, like every industry, has its own challenges and opportunities. It’s crucial for marketing, communications, and insights professionals to be aware of the latest food...
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Consumer insights on Veganuary: the ‘steaks’ are high for UK brands - Hands holding a vegan burger that is half-eaten

Consumer insights on Veganuary: the ‘steaks’ are high for UK brands

Veganuary was the talk of the town! The global phenomenon is growing in popularity across the UK with tens of thousands of conversations in just one month. Now that’s a...
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Yann's Publications

Consumer behaviour: Mainstream vs Vegan Skincare

Consumer behaviour: Mainstream vs Vegan Skincare

As sustainability continues to dominate vast swathes of the conversation around skincare, much attention has been drawn to the rise of vegan brands, the impact of this rise on the beauty market, and the blurred lines between the two. Whichever camp you are in, the cosmetics industry has seen significant change, and vegan brands have demonstrably made inroads. But in...
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Best UK Christmas Ads 2022

UK Christmas ads leaderboards

It's become a national tradition. Every year, when the festive season comes around, UK brands vie to put out the best Christmas advert of the year! The 2022 Christmas ads...
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The image has the title of the article on the right side: Consumer behaviour: UK Utilities Industry. On the left side, the image shows a picture of a hand holding a light bulb above a line spelling: ENERGY CRISIS

UK Utilities Industry

The energy crisis is unprecedented. A year ago today, 4.5 million UK households were deemed to be in fuel poverty. Data predicts this figure will rise to 6.7 million. This...
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The image shows the title on the right side: How social media engagement helped Bayes navigate a sensitive renaming project. On the left side, the image shows a picture of the tower of Bayes School in London.

How social media engagement helped Bayes navigate a sensitive renaming project

The London-based, internationally-focused business school used Talkwalker insights and Hootsuite to inform news updates and correct misinformation.
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Consumer behaviour UK: image of of man holding a smartphone and leaning on a shopping trolley

Supermarkets vs Unicorns

The brands shaping tomorrow's grocery market...
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What voice of the customer can do for your brand

What voice of the customer can do for your brand

The power relationship between brands and consumers has changed in recent years. Today, brands must adapt to consumer needs and expectations or die. It is now more important than ever...
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