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Yann's blog

Image of vegetables and ingredients in bowls on a wooden table next to the blog title: UK food industry trends

UK food industry trends

The food industry in the UK, like every industry, has its own challenges and opportunities. It’s crucial for marketing, communications, and insights professionals to be aware of the latest food industry trends to be able to react quickly at all times. As we emerge from the pandemic, data-driven decision making will shape tomorrow’s food industry. It’s critical not just for...
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Consumer insights on Veganuary: the ‘steaks’ are high for UK brands - Hands holding a vegan burger that is half-eaten

Consumer insights on Veganuary: the ‘steaks’ are high for UK brands

Veganuary was the talk of the town! The global phenomenon is growing in popularity across the UK with tens of thousands of conversations in just one month. Now that’s a...
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Instagram Influencers in the UK

Ultimate list of Instagram influencers in the UK

Instagram puts the ‘I’ in influencer, and has rapidly become the go to tool for influencer marketing. With the highest engagement of all social networks, its integration into marketing strategies...
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Yann's Publications

The image shows the title on the right side: How social media engagement helped Bayes navigate a sensitive renaming project. On the left side, the image shows a picture of the tower of Bayes School in London.

How social media engagement helped Bayes navigate a sensitive renaming project

The London-based, internationally-focused business school used Talkwalker insights and Hootsuite to inform news updates and correct misinformation.
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Consumer behaviour UK: image of of man holding a smartphone and leaning on a shopping trolley

Supermarkets vs Unicorns

The brands shaping tomorrow's grocery market...
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What voice of the customer can do for your brand

What voice of the customer can do for your brand

The power relationship between brands and consumers has changed in recent years. Today, brands must adapt to consumer needs and expectations or die. It is now more important than ever...
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