Nadira's blog
Take a step back: Re-imagining brand love in today’s world
It’s time to re-think your consumer engagement strategy. As part of the Love Brand 2021 Expert Series, we organized a webinar with experts from Axiata Group Berhad, a leader in the telco industry. We discussed what it takes for brands in Asia to form genuine consumer relationships today.
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Favorite brands in Asia Pacific
How are brands today strengthening their customer relationships in Asia Pacific? Although the pandemic continues to impact businesses across all industries, 2021 has been different from last year in many...
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Top media and entertainment industry trends in Asia
Our lifestyles today have changed significantly from how they were 2 years ago. And one of the greatest changes we see is how we spend our free time, and what...
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How to improve brand health today
In today’s business environment, we see an acceleration of digital transformation and adoption, stiff competition amongst businesses, and a consumer base that is more careful with where they spend their...
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Top consumer trends in Indonesia
As the largest economy in Southeast Asia, Indonesia provides many opportunities to businesses that wish to tap into the huge Indonesian market. To successfully engage the consumers in the country,...
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Best marketing campaigns in Australia
Australia has seen some of the most innovative, enticing and impactful marketing campaigns produced every year. As we begin 2021, in an environment that has not quite gone back to...
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Understanding consumer insights - snacking trends in Asia Pacific
Consumer insights are data on consumer conversations and patterns that help brands understand what consumers think and feel. They highlight the trends and factors driving consumer purchase decisions, as well...
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World of social gaming & the future of user-engagement
As part of the Talkwalker Social Media Trends 2021 Expert Series, we conducted a webinar with Amanotes, a leading player in the gaming industry, to discuss the growing trend of...
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Most popular Malaysian brands on social
Malaysian businesses today, from micro businesses to large corporations, understand that social media marketing is no longer just an option, but a necessity for them to get their brand names out there. This article shares some of the most popular Malaysian brands on social, and what they’ve done to achieve a successful online presence. These brands have truly encapsulated the...
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Most popular Australian brands on social
Australia is home to thousands of renowned brands, many of which have a strong social media presence. With 71% of the country’s total population being active social media users, it...
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Ultimate list of Instagram influencers in Malaysia per industry
The reality today is that social media is an inseparable part of all our lives. In Malaysia alone, 81% of the total population are active social media users, with the...
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Nadira's Publications
APAC Trend report: Fashion & Beauty industry
From mask fashion, to the rise of sustainable fashion and beauty - the past year has seen various changes and new trends emerge in the fashion and beauty industry. So, where does the sector stand today?
As consumer behavior evolves, brands in the fashion and beauty industry in Asia Pacific continue adapting and leveraging new trends in order to keep...
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Holiday social shopping trends in Asia
In this report, Talkwalker and Adobe teamed up to discuss:
The rising popularity of social commerce today and why it presents a huge opportunity for businesses
What consumers care about...
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Consumer conversations in Asia Pacific 2021
Insights and data on consumer conversations today are key in ensuring survival of brands in the region.
In this Asia Pacific focused report, we consulted experts from leading local and...
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Covid-19 impact on Southeast Asia consumer trends
As countries in Southeast Asia begin to adapt to the new normal, consumer behavior continues to evolve rapidly as concerns and priorities change.
This report looks at how Covid-19 has...
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