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Nadira's blog

Take a step back: Re-imagining brand love in today's world

Take a step back: Re-imagining brand love in today’s world

It’s time to re-think your consumer engagement strategy. As part of the Love Brand 2021 Expert Series, we organized a webinar with experts from Axiata Group Berhad, a leader in the telco industry. We discussed what it takes for brands in Asia to form genuine consumer relationships today.
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Favorite brands in Asia Pacific

Favorite brands in Asia Pacific

How are brands today strengthening their customer relationships in Asia Pacific? Although the pandemic continues to impact businesses across all industries, 2021 has been different from last year in many...
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Top media and entertaiment industry trends  in Asia

Top media and entertainment industry trends in Asia

Our lifestyles today have changed significantly from how they were 2 years ago. And one of the greatest changes we see is how we spend our free time, and what...
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How to improve brand health today

How to improve brand health today

In today’s business environment, we see an acceleration of digital transformation and adoption, stiff competition amongst businesses, and a consumer base that is more careful with where they spend their...
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top consumer trends in indonesia

Top consumer trends in Indonesia

As the largest economy in Southeast Asia, Indonesia provides many opportunities to businesses that wish to tap into the huge Indonesian market. To successfully engage the consumers in the country,...
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best marketing campaigns in australia

Best marketing campaigns in Australia

Australia has seen some of the most innovative, enticing and impactful marketing campaigns produced every year. As we begin 2021, in an environment that has not quite gone back to...
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Understanding consumer insights - snacking trends in Asia Pacific

Understanding consumer insights - snacking trends in Asia Pacific

Consumer insights are data on consumer conversations and patterns that help brands understand what consumers think and feel. They highlight the trends and factors driving consumer purchase decisions, as well...
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social-gaming-trends

World of social gaming & the future of user-engagement

As part of the Talkwalker Social Media Trends 2021 Expert Series, we conducted a webinar with Amanotes, a leading player in the gaming industry, to discuss the growing trend of...
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most popular malaysian brands on social

Most popular Malaysian brands on social

Malaysian businesses today, from micro businesses to large corporations, understand that social media marketing is no longer just an option, but a necessity for them to get their brand names out there. This article shares some of the most popular Malaysian brands on social, and what they’ve done to achieve a successful online presence. These brands have truly encapsulated the...
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most popular Australian brands on social

Most popular Australian brands on social

Australia is home to thousands of renowned brands, many of which have a strong social media presence. With 71% of the country’s total population being active social media users, it...
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Instagram Influencers Malaysia

Ultimate list of Instagram influencers in Malaysia per industry

The reality today is that social media is an inseparable part of all our lives. In Malaysia alone, 81% of the total population are active social media users, with the...
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Nadira's Publications

APAC Trend report: Fashion & Beauty industry

APAC Trend report: Fashion & Beauty industry

From mask fashion, to the rise of sustainable fashion and beauty - the past year has seen various changes and new trends emerge in the fashion and beauty industry. So, where does the sector stand today? As consumer behavior evolves, brands in the fashion and beauty industry in Asia Pacific continue adapting and leveraging new trends in order to keep...
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Seize future opportunities with holiday campaigns in Asia

Holiday social shopping trends in Asia

In this report, Talkwalker and Adobe teamed up to discuss: The rising popularity of social commerce today and why it presents a huge opportunity for businesses What consumers care about...
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Consumer conversations in Asia Pacific 2021

Consumer conversations in Asia Pacific 2021

Insights and data on consumer conversations today are key in ensuring survival of brands in the region. In this Asia Pacific focused report, we consulted experts from leading local and...
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Covid-19 impact on Southeast Asia consumer trends

Covid-19 impact on Southeast Asia consumer trends

As countries in Southeast Asia begin to adapt to the new normal, consumer behavior continues to evolve rapidly as concerns and priorities change. This report looks at how Covid-19 has...
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