Nadira Archive - Talkwalker Blog (EN)

Nadira

Field Marketing Officer

Nadira is a part of the Field Marketing Team at Talkwalker and is constantly trying to improve her craft. Other than marketing, she's passionate about 2 things. Cats and food ASMR videos.

Nadira's blog

DBS marketing strategy in Asia

Published July 26, 2022

Live more, bank less. DBS’ brand promise of empowering its customers with hassle-free banking, allowing them to spend their time on more important things in life that truly matter - shows the bank’s understanding of what brings value to its customers, and make it a priority to optimize the customer journey accordingly. In this article, we’ll take a closer look...

Favorite brands in Southeast Asia

Published June 13, 2022

75% of consumers changed their buying habits during the pandemic - and are increasingly willing to change the brands they patronize according to their values and beliefs. Consumer behavior and...

How Shoplazza stays tomorrow-ready in the e-commerce sector

Published June 01, 2022

In the Talkwalker Shape Tomorrow report, we looked at what the next generation of consumers thinks the future should look like, and how brands can shape themselves to be a...

Discover the latest food industry trends in Indonesia

Published March 02, 2022

The food and beverage industry in Indonesia saw a positive growth of 0.2% year-on-year (YoY) despite the pandemic and has continued to grow over the past 2 years. The sector...

Best Chinese New Year marketing campaigns

Published January 26, 2022

While New Year celebrations are officially over, those of us in Asia are still relishing the holiday vibes with Chinese New Year (CNY) just around the corner. This could mean...

Shaping post-pandemic success with consumer insights blog

Shaping post-pandemic success with consumer insights: Hear from Red Comm Indonesia

Published November 26, 2021

As part of our Social Media Trends 2022 campaign, we organized a webinar with Red Comm Indonesia, one of the award-winning marketing agencies in the region. During this webinar, we...

Take a step back: Re-imagining brand love in today’s world

Published July 07, 2021

It’s time to re-think your consumer engagement strategy. As part of the Love Brand 2021 Expert Series, we organized a webinar with experts from Axiata Group Berhad, a leader in...

Top media and entertaiment industry trends in Asia

Top media and entertainment industry trends in Asia

Published May 21, 2021

Our lifestyles today have changed significantly from how they were 2 years ago. And one of the greatest changes we see is how we spend our free time, and what...

How to improve brand health today

Published April 30, 2021

In today’s business environment, we see an acceleration of digital transformation and adoption, stiff competition amongst businesses, and a consumer base that is more careful with where they spend their money. In this context, it is important for your brand to be relevant and for consumers to be receptive to it. Strong brand positioning is crucial to survive in today’s...

Top consumer trends in Indonesia

Published February 24, 2021

As the largest economy in Southeast Asia, Indonesia provides many opportunities to businesses that wish to tap into the huge Indonesian market. To successfully engage the consumers in the country,...

Best marketing campaigns in Australia

Published January 27, 2021

Australia has seen some of the most innovative, enticing and impactful marketing campaigns produced every year. As we begin 2021, in an environment that has not quite gone back to...

Understanding consumer insights - snacking trends in Asia Pacific

Published December 23, 2020

Consumer insights are data on consumer conversations and patterns that help brands understand what consumers think and feel. They highlight the trends and factors driving consumer purchase decisions, as well...

World of social gaming & the future of user-engagement

Published November 20, 2020

As part of the Talkwalker Social Media Trends 2021 Expert Series, we conducted a webinar with Amanotes, a leading player in the gaming industry, to discuss the growing trend of social gaming. We discussed how it's grown to be one of the top social media trends today, and how social gaming, when included in a brand's marketing strategy, will boost...