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Nadira's blog

DBS marketing strategy in Asia

DBS marketing strategy in Asia

Live more, bank less. DBS’ brand promise of empowering its customers with hassle-free banking, allowing them to spend their time on more important things in life that truly matter - shows the bank’s understanding of what brings value to its customers, and make it a priority to optimize the customer journey accordingly. In this article, we’ll take a closer look...
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Favorite brands in Southeast Asia

Favorite brands in Southeast Asia

75% of consumers changed their buying habits during the pandemic - and are increasingly willing to change the brands they patronize according to their values and beliefs. Consumer behavior and...
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How Shoplazza stays tomorrow-ready in the e-commerce sector

How Shoplazza stays tomorrow-ready in the e-commerce sector

In the Talkwalker Shape Tomorrow report, we looked at what the next generation of consumers thinks the future should look like, and how brands can shape themselves to be a...
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Discover the latest food industry trends in Indonesia

Discover the latest food industry trends in Indonesia

The food and beverage industry in Indonesia saw a positive growth of 0.2% year-on-year (YoY) despite the pandemic and has continued to grow over the past 2 years. The sector...
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Chinese New Year

Best Chinese New Year marketing campaigns

While New Year celebrations are officially over, those of us in Asia are still relishing the holiday vibes with Chinese New Year (CNY) just around the corner. This could mean...
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Shaping post-pandemic success with consumer insights blog

Shaping post-pandemic success with consumer insights: Hear from Red Comm Indonesia

As part of our Social Media Trends 2022 campaign, we organized a webinar with Red Comm Indonesia, one of the award-winning marketing agencies in the region. During this webinar, we...
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Take a step back: Re-imagining brand love in today's world

Take a step back: Re-imagining brand love in today’s world

It’s time to re-think your consumer engagement strategy. As part of the Love Brand 2021 Expert Series, we organized a webinar with experts from Axiata Group Berhad, a leader in...
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Top media and entertaiment industry trends  in Asia

Top media and entertainment industry trends in Asia

Our lifestyles today have changed significantly from how they were 2 years ago. And one of the greatest changes we see is how we spend our free time, and what...
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How to improve brand health today

How to improve brand health today

In today’s business environment, we see an acceleration of digital transformation and adoption, stiff competition amongst businesses, and a consumer base that is more careful with where they spend their money. In this context, it is important for your brand to be relevant and for consumers to be receptive to it. Strong brand positioning is crucial to survive in today’s...
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top consumer trends in indonesia

Top consumer trends in Indonesia

As the largest economy in Southeast Asia, Indonesia provides many opportunities to businesses that wish to tap into the huge Indonesian market. To successfully engage the consumers in the country,...
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best marketing campaigns in australia

Best marketing campaigns in Australia

Australia has seen some of the most innovative, enticing and impactful marketing campaigns produced every year. As we begin 2021, in an environment that has not quite gone back to...
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Understanding consumer insights - snacking trends in Asia Pacific

Understanding consumer insights - snacking trends in Asia Pacific

Consumer insights are data on consumer conversations and patterns that help brands understand what consumers think and feel. They highlight the trends and factors driving consumer purchase decisions, as well...
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social-gaming-trends

World of social gaming & the future of user-engagement

As part of the Talkwalker Social Media Trends 2021 Expert Series, we conducted a webinar with Amanotes, a leading player in the gaming industry, to discuss the growing trend of social gaming. We discussed how it's grown to be one of the top social media trends today, and how social gaming, when included in a brand's marketing strategy, will boost...
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most popular malaysian brands on social

Most popular Malaysian brands on social

Malaysian businesses today, from micro businesses to large corporations, understand that social media marketing is no longer just an option, but a necessity for them to get their brand names...
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most popular Australian brands on social

Most popular Australian brands on social

Australia is home to thousands of renowned brands, many of which have a strong social media presence. With 71% of the country’s total population being active social media users, it...
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Instagram Influencers Malaysia

Ultimate list of Instagram influencers in Malaysia per industry

The reality today is that social media is an inseparable part of all our lives. In Malaysia alone, 81% of the total population are active social media users, with the...
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Nadira's Publications

Decoding the connected Southeast Asian consumer with the right data

Decoding the connected Southeast Asian consumer with the right data

Get closer to your increasingly complex consumer...
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UNIQLO brand report

UNIQLO brand report

Deep dive into leading retail brand in Asia Pacific: UNIQLO UNIQLO is a “Japanese casual wear designer, manufacturer and retailer” that has grown over the years to become a leading...
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APAC Trend report: Fashion & Beauty industry

APAC Trend report: Fashion & Beauty industry

From mask fashion, to the rise of sustainable fashion and beauty - the past year has seen various changes and new trends emerge in the fashion and beauty industry. So,...
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Consumer conversations in Asia Pacific 2021

Consumer conversations in Asia Pacific 2021

Insights and data on consumer conversations today are key in ensuring survival of brands in the region. In this Asia Pacific focused report, we consulted experts from leading local and...
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Covid-19 impact on Southeast Asia consumer trends

Covid-19 impact on Southeast Asia consumer trends

As countries in Southeast Asia begin to adapt to the new normal, consumer behavior continues to evolve rapidly as concerns and priorities change. This report looks at how Covid-19 has...
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