Nadira's blog
Axiata Group emerges as the Top 10 Most Loved Brand in Asia Pacific
This post was originally posted on the Axiata Digital Agency website.
The background
The term “unprecedented” took the world by storm in 2020 and 2021 as we navigated prolonged lockdowns, embraced vaccine roll-out, and found our foot in the digital space during the COVID-19 pandemic. Communities worldwide were left puzzled in a rollercoaster of emotions, which consequently shifted the way...
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How can social media listening increase customer advocacy?
“The more advocates you have, the fewer ads you have to buy.” - Dharmesh Shah, Founder and CTO of Hubspot. This statement encapsulates the value of customer advocacy to a...
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DBS marketing strategy in Asia
Live more, bank less. DBS’ brand promise of empowering its customers with hassle-free banking, allowing them to spend their time on more important things in life that truly matter -...
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Favorite brands in Southeast Asia
75% of consumers changed their buying habits during the pandemic - and are increasingly willing to change the brands they patronize according to their values and beliefs. Consumer behavior and...
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How Shoplazza stays tomorrow-ready in the e-commerce sector
In the Talkwalker Shape Tomorrow report, we looked at what the next generation of consumers thinks the future should look like, and how brands can shape themselves to be a...
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Discover the latest food industry trends in Indonesia
The food and beverage industry in Indonesia saw a positive growth of 0.2% year-on-year (YoY) despite the pandemic and has continued to grow over the past 2 years. The sector...
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Best Chinese New Year marketing campaigns
While New Year celebrations are officially over, those of us in Asia are still relishing the holiday vibes with Chinese New Year (CNY) just around the corner. This could mean...
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Shaping post-pandemic success with consumer insights: Hear from Red Comm Indonesia
As part of our Social Media Trends 2022 campaign, we organized a webinar with Red Comm Indonesia, one of the award-winning marketing agencies in the region. During this webinar, we...
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Take a step back: Re-imagining brand love in today’s world
It’s time to re-think your consumer engagement strategy. As part of the Love Brand 2021 Expert Series, we organized a webinar with experts from Axiata Group Berhad, a leader in the telco industry. We discussed what it takes for brands in Asia to form genuine consumer relationships today.
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Top media and entertainment industry trends in Asia
Our lifestyles today have changed significantly from how they were 2 years ago. And one of the greatest changes we see is how we spend our free time, and what...
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How to improve brand health today
In today’s business environment, we see an acceleration of digital transformation and adoption, stiff competition amongst businesses, and a consumer base that is more careful with where they spend their...
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Top consumer trends in Indonesia
As the largest economy in Southeast Asia, Indonesia provides many opportunities to businesses that wish to tap into the huge Indonesian market. To successfully engage the consumers in the country,...
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Best marketing campaigns in Australia
Australia has seen some of the most innovative, enticing and impactful marketing campaigns produced every year. As we begin 2021, in an environment that has not quite gone back to business-as-usual, it is important for brands to craft campaigns that are targeted, relevant, and will drive maximum impact. Hence, it is worth looking back at some of the best marketing...
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Understanding consumer insights - snacking trends in Asia Pacific
Consumer insights are data on consumer conversations and patterns that help brands understand what consumers think and feel. They highlight the trends and factors driving consumer purchase decisions, as well...
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World of social gaming & the future of user-engagement
As part of the Talkwalker Social Media Trends 2021 Expert Series, we conducted a webinar with Amanotes, a leading player in the gaming industry, to discuss the growing trend of...
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Most popular Malaysian brands on social
Malaysian businesses today, from micro businesses to large corporations, understand that social media marketing is no longer just an option, but a necessity for them to get their brand names...
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Most popular Australian brands on social
Australia is home to thousands of renowned brands, many of which have a strong social media presence. With 71% of the country’s total population being active social media users, it...
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Ultimate list of Instagram influencers in Malaysia per industry
The reality today is that social media is an inseparable part of all our lives. In Malaysia alone, 81% of the total population are active social media users, with the...
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Nadira's Publications
Decoding the connected Southeast Asian consumer with the right data
Get closer to your increasingly complex consumer...
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UNIQLO brand report
Deep dive into leading retail brand in Asia Pacific: UNIQLO
UNIQLO is a “Japanese casual wear designer, manufacturer and retailer” that has grown over the years to become a leading...
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APAC Trend report: Fashion & Beauty industry
From mask fashion, to the rise of sustainable fashion and beauty - the past year has seen various changes and new trends emerge in the fashion and beauty industry. So,...
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Consumer conversations in Asia Pacific 2021
Insights and data on consumer conversations today are key in ensuring survival of brands in the region.
In this Asia Pacific focused report, we consulted experts from leading local and...
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Covid-19 impact on Southeast Asia consumer trends
As countries in Southeast Asia begin to adapt to the new normal, consumer behavior continues to evolve rapidly as concerns and priorities change.
This report looks at how Covid-19 has...
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