Nadira's blog
Top consumer trends in Indonesia
As the largest economy in Southeast Asia, Indonesia provides many opportunities to businesses that wish to tap into the huge Indonesian market. To successfully engage the consumers in the country, it is first crucial to be aware of the top consumer trends in Indonesia. This article will discuss some of the current consumer trends in the country, and how businesses...
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Best marketing campaigns in Australia
Australia has seen some of the most innovative, enticing and impactful marketing campaigns produced every year. As we begin 2021, in an environment that has not quite gone back to...
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Understanding consumer insights - snacking trends in Asia Pacific
Consumer insights are data on consumer conversations and patterns that help brands understand what consumers think and feel. They highlight the trends and factors driving consumer purchase decisions, as well...
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World of social gaming & the future of user-engagement
As part of the Talkwalker Social Media Trends 2021 Expert Series, we conducted a webinar with Amanotes, a leading player in the gaming industry, to discuss the growing trend of...
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Most popular Malaysian brands on social
Malaysian businesses today, from micro businesses to large corporations, understand that social media marketing is no longer just an option, but a necessity for them to get their brand names...
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Favorite brands in Asia Pacific
What does it take for brands today to earn a place in the hearts of consumers? This is the question that we will address in this article. In today’s uncertain...
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Most popular Australian brands on social
Australia is home to thousands of renowned brands, many of which have a strong social media presence. With 71% of the country’s total population being active social media users, it...
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Ultimate list of Instagram influencers in Malaysia per industry
The reality today is that social media is an inseparable part of all our lives. In Malaysia alone, 81% of the total population are active social media users, with the...
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Nadira's Publications
Covid-19 impact on Southeast Asia consumer trends
As countries in Southeast Asia begin to adapt to the new normal, consumer behavior continues to evolve rapidly as concerns and priorities change.
This report looks at how Covid-19 has shaped consumer conversations and trends that businesses should be aware of, in order to successfully engage the consumers of today. We focus on 4 key industries - Fast Moving Consumer...
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