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Mel's blog

Pink filter over title "CPG: The solution for supply chain woes" and two women shopping on the left

CPG: The solution for supply chain woes

We’ve got to face some facts. The CPG industry has not had it easy. A global pandemic completely derailed supply chains, and brands across the board have suffered. On top of that, the consumer packaged goods industry has always been changing. So, what’s the solution? Let’s dive into how CPG companies can keep supply chain issues at bay by closing...
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Twitter Birdseye Report blog header - Food industry trends - Woman on the left side of header smiling and eating pizza

Twitter Birdseye Report: Food industry trends

Every industry has its unique challenges, and brands across the board need to identify those obstacles and their solutions. This is also true for the food industry. Lucky for you,...
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Person stood on top of building, looking over horizon of skyscrapers. With 2021 in background. Text reads "2021 Movers & Shakers" with category button reading "Trends"

Movers & Shakers | 10 Brands of 2021

2021 flashed by, and brands across the globe kept the pedal to the metal to stay one step ahead of a relentless year. COVID restrictions eased and then returned, competition...
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The TikTok  trends tidal wave and how to ride it

The TikTok trends tidal wave and how to ride it

Whether you were skeptical at first or a fan right from the very start, there’s no denying TikTok’s success. The social media platform has soared in popularity, egged on by...
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5 consumer insight examples to improve your CPG brand

5 consumer insight examples to improve your CPG brand

Searching for ways to better understand your customer and how to get them to buy your product? Look no further than these 5 CPG consumer insight examples from top brands...
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Customer analytics tools - Man looking at data and mobile phone

The 11 best customer analytics tools

You’ve tried a few things, but nothing seems to be hitting the spot. You’re constantly left scratching your head about what your customers truly want. Here’s a question for ya:...
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Voice of customer tools - mouth open wide

9 voice of the customer tools and tips

Well, well, well… what do we have here? Voice of the customer tools have entered the chat. With brands focusing more and more on consumers, capturing the voice of the...
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Convosphere interview: Social intelligence for pharma companies

Convosphere interview: Social intelligence for pharma companies

How do pharma companies and healthcare providers incorporate social intelligence into their market research strategies? We sat down with Jackie Cuyvers, the CEO of Convosphere, to answer this question and...
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Facebook Analytics alternatives - a hand holding a Facebook logo

The best alternatives to Facebook Analytics

The time has come. It may be a tough pill to swallow, but it’s the end of the road for Facebook Analytics. Let that sink in for a minute… Palms starting to sweat yet? Don’t worry, there’s no need.
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Mel's Publications

Birdseye Report: Industry deep dive - Food

Birdseye Report: Industry deep dive - Food

We partnered with Twitter to analyze the food industry, and tap into the conversations to identify valuable insights for 2022.
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How a public utility wins big with a sassy social strategy, thumbs up sign

How Hydro-Québec wins social with a sassy customer-first strategy

Connecting with your consumers is more important than ever, and social media offers a variety of ways to engage and interact with your target audience. How you decide to tackle...
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Case study - Convosphere pharma

How a pharma company used social listening to empower patients

Patients have become more and more empowered to gather knowledge and information about their health. They, along with caregivers and healthcare professionals, are increasingly turning to social media to connect...
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