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Mel's blog

5 consumer insight examples to improve your CPG brand

5 consumer insight examples to improve your CPG brand

Searching for ways to better understand your customer and how to get them to buy your product? Look no further than these 5 CPG consumer insight examples from top brands in the industry. 
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Customer analytics tools - Man looking at data and mobile phone

The 11 best customer analytics tools

You’ve tried a few things, but nothing seems to be hitting the spot. You’re constantly left scratching your head about what your customers truly want. Here’s a question for ya:...
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Voice of customer tools - mouth open wide

9 voice of the customer tools and tips

Well, well, well… what do we have here? Voice of the customer tools have entered the chat. With brands focusing more and more on consumers, capturing the voice of the...
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Convosphere interview: Social intelligence for pharma companies

Convosphere interview: Social intelligence for pharma companies

How do pharma companies and healthcare providers incorporate social intelligence into their market research strategies? We sat down with Jackie Cuyvers, the CEO of Convosphere, to answer this question and...
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Facebook Analytics alternatives - a hand holding a Facebook logo

The best alternatives to Facebook Analytics

The time has come. It may be a tough pill to swallow, but it’s the end of the road for Facebook Analytics. Let that sink in for a minute… Palms...
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Mel's Publications

How a public utility wins big with a sassy social strategy, thumbs up sign

How a public utility wins big with a sassy social strategy

Connecting with your consumers is more important than ever, and social media offers a variety of ways to engage and interact with your target audience. How you decide to tackle social media is entirely up to you, but some methods may yield better results than others. Hydro-Québec, a public utility company, completely shattered expectations with a cheeky social media presence...
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Case study - Convosphere pharma

How a pharma company used social listening to empower patients

Patients have become more and more empowered to gather knowledge and information about their health. They, along with caregivers and healthcare professionals, are increasingly turning to social media to connect...
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