The state of digital PR in the UK & Nordics 2020
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Published February 11, 2020
The PR sector is often considered to be lagging behind its more data-driven counterpart, marketing, when it comes to the adoption of digital tools and techniques. PR is, however, rapidly evolving beyond its traditional roots, while the lines between PR and marketing are becoming increasingly blurred. So, where does PR sit today, and what are the key global and regional...
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