Matt's blog
The state of digital PR in the UK & Nordics 2020
The PR sector is often considered to be lagging behind its more data-driven counterpart, marketing, when it comes to the adoption of digital tools and techniques. PR is, however, rapidly evolving beyond its traditional roots, while the lines between PR and marketing are becoming increasingly blurred. So, where does PR sit today, and what are the key global and regional...
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How to measure brand awareness
Brand awareness is, in many ways, the alchemy of marketing - the results can be gold, but the philosophy of how to achieve them is often swamped in myth and...
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Top CMOs on Twitter
You may ask “are there really any CMOs on Twitter worth following”? Although Twitter may initially seem a better fit for small businesses, many CMOs see the people-to-people nature of...
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What is 5G and how will it impact digital marketing?
Rarely has a technological advancement been hyped quite so much as 5G. So, what’s the fuss? Sure, it’ll provide the fastest ever mobile internet connection, but is it really going...
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The most popular Instagram hashtags in the UK (2019)
Instagram hashtags are a fundamental component of any social media marketing strategy. The Facebook-owned platform, synonymous with "trendies" and influencers, has increasingly been adopted as a key marketing channel by...
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What is guerrilla marketing and why should it be part of your strategy?
First of all, no apes will be harmed in the development of this strategy - yes, you’ll be pleased to know that guerrilla marketing involves neither ape nor warfare (a...
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Instagram marketing strategy: a fashion industry insight
It’s rare to be in fashion and not have an Instagram marketing strategy. The visual platform beloved by millennials has become a showcase for the industry. In this study, I...
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Video recognition: a giant leap for influencer marketing
Influencer marketing is nothing new, but that doesn't mean it's not evolving. Like all things digital, stand still for a second and you'll be left for dead. Video recognition represents...
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