Julien's blog
The best social media conferences to attend in 2023
To stay attuned to changes in the social media landscape in 2023, marketing and PR professionals will congregate at social media conferences virtually, across the US, and around the world to share best practices and learnings from the world of new social. Below are the top social media conferences to consider attending in 2023.
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18 best consumer research tools and datasets
Consumers buy from social media, which is why brands need a social presence if they want to reach them. But simply setting up an account and posting is not enough.
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How to measure customer experience in the metaverse
We thought that measuring customer experience in the real world and on the web was enough. But that was before the metaverse, an amalgamation of the physical world, the augmented,...
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64 best US Instagram influencers
Influencers have taken the United States by storm. According to a 2021 survey by Junior Achievement USA, 60% of US teens are interested in starting their own business instead of...
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2022's Best marketing campaigns
The second half of 2022 is upon us, which means it’s time to recount the best marketing campaigns of the year thus far. I researched the best marketing campaigns of...
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America's Favorite Brands
We build deep emotional connections with brands. Throughout our lives, we are surrounded by them. From our first steps, to our first successes, or disappointments, we develop a close relationship...
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US food industry trends
The food industry is evolving and innovating. Powered by Millennials and Gen Zers, healthy habits, sustainable eating, and mindful drinking are growing US food industry trends. Consumers want to change...
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Big Game LVI: Key insights
And the winner is… the Los Angeles Rams! The Big Game is more than just a match between the two best teams of the season. The Big Game is the...
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How to master brand management: Nespresso deep dive analysis
Ask anyone to list the assets a company owns and they will most likely answer with physical goods, vehicles, real estate, computers, office furniture... and often forget to mention the brand. Sadly, it’s a very common misconception, although a company’s brand is its single most important asset. Neglecting brand management always ends up backfiring, and many companies realize this too...
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From CSR to ESG: Define your data-driven green marketing strategy
The world is changing at a pace that is difficult to cope with. Not a day goes by without worrying news about climate, health, or social issues. The general consensus...
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