How to master brand management: Nespresso deep dive analysis
Last updated January 25, 2022
Ask anyone to list the assets a company owns and they will most likely answer with physical goods, vehicles, real estate, computers, office furniture... and often forget to mention the brand. Sadly, it’s a very common misconception, although a company’s brand is its single most important asset. Neglecting brand management always ends up backfiring, and many companies realize this too...