Jack Richards Archive - Talkwalker Blog (EN)

Jack Richards

Marketing Manager

Jack Richards is the Team Lead, Marketing for Northern Europe at Talkwalker, Chartered Manager and Associate of the Chartered Institute of Marketing. He is a Brand & Consumer Intelligence Expert and broadcaster, and specialises in Communications.

Jack Richards's blog

How to do competitive benchmarking

By - Published November 01, 2022

Competitive benchmarking is the practice of comparing your organization against set competitors over time, by using a set of predetermined metrics.

Marketing strategies for financial services in the UK

By - Published September 30, 2022

According to EY, more than 7,000 finance jobs have moved from London to the European Union as a result of Brexit. Talkwalker’s own analysis of over 16.2 million cost-of-living conversations...

Revealed: UK Consumers most loved brands

By - Published June 10, 2022

Talkwalker’s Love Brands is back! So who are the UK’s most loved brands, and what are the factors that help separate well-liked brands, from loved brands? The list of your...

The image shows the title on the right side: AMEC Summit Vienna 2022. On the left there is a photo of the St. Francis of Assisi Church in Vienna.

AMEC Summit 2022

By - Published May 31, 2022

AMEC - the International Association for the Measurement and Evaluation of Communications - celebrated 25 years in 2021. But, with various lockdown restrictions and mask mandates, its international community had...

The image has the title of the article on the right side: Consumer behaviour: Fast fashion vs Luxury brands. On the left side, the image shows a picture of a woman folding a shirt at a counter for a customer.

Luxury vs Fast Fashion

Published August 09, 2022

The brands shaping tomorrow's fashion market...

High Street vs Challenger banks

Published May 30, 2022

The brands shaping tomorrow's banking market...